Hospitality Doctor
We had jockeys and trainers visit us telling about their Melbourne Cup experiences.
of these videos and the times you are running them. (d) Have a staff meeting to ask how best to use the videos (e) Give a staff bonus for the member who suggests the best ideas on how to use these videos. You can check the videos out at: https://www.pickthecupwinner.com. au/pages/max-watch I am currently writing a book on how to ‘stand out’ from the herd when you have low or no budgets. I will be including a section about marketing ideas you can use to promote YOUR place at Melbourne Cup time. It will be available in 2023. As you are obviously a Member of the THA I will happily send you a FREE copy. All you need do is send me an email to me: max@hitchins.com. au. DO IT NOW while you have a few spare moments. I wish you good luck and good trading on Cup Day. Max Hitchins - Author Zebra marketing The Hospitality Doctor. HospitalityDoctor.com.au
We kept the media in touch with all of our promotions. As a result we received an enormous amount of FREE publicity. While it may be a little late to utilise these Melbourne Cup ideas above in 2022, here is something you can easily do. Above I mentioned each year I record a series of short videos about horses likely to run in the Melbourne Cup. Here are several suggestions on how you can use them: (a) Tell your followers you have discovered a source for Melbourne Cup information (b) Between now and Cup Day on Tuesday November 1 show several videos at various times of the day on your in-house TV screens. (c) On your notice boards both inside and outside tell
49 Tasmanian Hospitality Review Oct/Nov Edition
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