Resource Label Group Acquires Scentisphere
Circular Economy (Cont’d from Page 3) sustainable products. Additionally, businesses that create and or sell packaging are also adopting sus- tainable methods by collecting, reusing, recycling, and composting packaging materials. These meth- ods go beyond the traditional packaging designs to attain the sustainable goals of the circular economy. The global sustainable films for packaging mar- ket is in a growing phase. New trends, such as the development of bioplastics, are further expected to provide opportunities for the market to grow in the coming years. With an increased worldwide focus on the circu- lar economy, the shift toward eco-friendly industrial practices is increasing, thereby creating demand for sustainable products. The shift is more prominent in the food and beverages industry in regions such as Europe and North America. The COVID-19 pandemic had a huge impact on the global sustainable films for packaging market. It altered the market in both positive as well as neg- ative ways. During the COVID-19 pandemic, sectors that help meet necessities, such as providing food and supplies to consumers securely, were increas- ingly disrupted.
Resource Label Group, a full-service provider of pressure sensitive labels, shrink sleeve and RFID/ NFC technology, has acquired Scentisphere, an in- novator in scent activation and marketing. Scentisphere specializes in omni-channel scent marketing and activation technologies for brands to integrate into each consumer touchpoint of their media allocation, marketing communications, and packaging. Flavor Technologies Founded in 2002 by partners James Berard and Bob Bernstein, Scentisphere offers a broad range of fragrance and flavor sampling technologies to help its customers drive trial, conversion and sales. The company has engineered a variety of scent sam- pling innovations including Scent-A-Peel, Shopping Scenter, and Experiscenter. The company also offers a range of specialty inks and scent coatings marketed under Rub’nSmell, Snap’nBurst, Scratch’nSniff and Scent-A-Coat. The addition of Scentisphere represents the 26th acquisition for Resource Label.
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