Keep Your Clients Coming Back for More ESTABLISHING LONG-TERM RELATIONSHIPS
Client relationship management is an essential skill in the world of business. You can create the greatest product or service, but if you’re unable to connect with your customers, you’ll still struggle to meet your goals. That’s why developing strategies to keep your clients coming back is vital. These days, it’s not enough to simply make a sale. We want our clients to love working with us so they’ll continue to use our businesses and refer their friends. Not everyone knows how to create long-lasting relationships with their clients, though. So, we’ve gathered a couple of tips to help you impress your clients and build that relationship. SETTING EXPECTATIONS One of the biggest mistakes businesses make when talking with new clients is failing to set expectations. If you don’t set the expectations during your initial consultation, then the client will assume their own set of expectations — which may be impossible for you to reach. Setting reasonable and realistic expectations will help clients know exactly what you can do for them in the business relationship. They’ll
understand the process and what benefits they’ll reap from your product or service. This approach is honest and upfront while also nurturing the trust your client needs to continue working with you. KEEPING THEM INVOLVED If a client is interested in working with your business, you should keep them as involved as possible. During your initial meeting or consultation, explain the process as in-depth as you can and answer any questions your client may have. As you continue working with them, apprise them of any developments, new products, or information they might find helpful. Keeping them informed allows for better communication and understanding. Your client will also have an opportunity to provide feedback you can utilize to make their experience even better. Maintaining long-term relationships with your clients comes with countless benefits and will help you build your business, but you have to make the effort to foster open communication. It’s a win-win! SUDOKU
Apple Cranberry Crisp Inspired by TasteOfHome.com
If you’re feeling old-fashioned, treat yourself to this warm and bubbly dish. Nothing says Thanksgiving quite like a classic apple recipe.
Ingredients
• 3 cups peeled and chopped tart apples • 1 1/2 cups cranberries • 3/4 cup packed brown sugar, divided
• 1 tbsp lemon juice • 1/2 tsp ground cinnamon • 1/2 cup all-purpose flour • 1/3 cup butter, cold • Vanilla ice cream (optional)
Directions
1. Preheat oven to 375 F.
2. In a large bowl, combine apples, cranberries, 1/4 cup brown sugar, lemon juice, and cinnamon.
3. Grease an 8-inch baking dish and pour the mixture into it.
4. In a small bowl, mix flour and the remaining brown sugar. Cut in cold butter until the mixture is crumbly. Sprinkle this over the fruit. 5. Bake uncovered for 25–30 minutes or until the topping is golden brown and the filling is bubbly. If desired, serve with vanilla ice cream and enjoy!
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