UMS Case study: Metroselskabet

UMS empowers Metroselskabet with an effective digital solution to disseminate service alerts The address based alerting system delivered by UMS allows Metroselskabet to communicate with the city’s residents through multiple channels. Charged with the operation and expansion of Copenhagen Metro, Metro- selskabet informs citizens of plans,, extended working hours, extended noise and special transportation that might affect normal traffic and transport conditions.

BACKGROUND Urbanisation has continued to grow exponentially across the world. Over 3.5 billion people live in urban areas already and the number is expected to nearly double by 2050 according to the United Nations’ Human Settlement Program. Such developments always challenge the infrastructure of established settle- ments and governing bodies have to come up with novel solutions to mitigate them. The city of Copenhagen, being the capital of Denmark, is no exception to urban growth and has required the expansion of its existing metro infrastructure to meet growing demands. Metroselskabet, the governing body for Copenhagen’s metro has been tasked with extending the metro services in Copenhagen area. With almost 600,000 inhabitants, Copenhagen is Denmark’s most popu- lous city. The expansion of metro ser- vices not only affects existing routes and services, but also exposes people living near the affected lines to various degrees of noise and dust pollution. Bearing this in mind, the authorities at Metroselskabet needed a novel system that allowed them to inform residents near the construction sites regarding plans, extended work- ing hours, increased noise and special transportation that might affect normal conditions.

UMS ADDRESS BASED ALERT SOLVED THE NEED OF METROSELSKABET The solution proposed by UMS allows the use of multiple dissemination chan- nels (such as SMS and voice messages) to send precise information to affected citizens about service disruptions and changes. The system allows users to create predefined templates for alert areas and messages, making the pro- cess of sending notifications significantly faster. If citizens do not wish to receive updates from Metroselskabet, they may choose to unsubscribe from such noti- fications.

Address based alerts enable institutions to select affected areas (or predefined ar- eas) on a digital map and send voice and SMS alerts to all recipients who reside in these affected areas. It is also possible to resend alerts quickly for situational updates or to those who have not read or received the message. The database of the system allows for automated updates to existing contacts, relieving organisa- tions of additional burdens. UMS offers a robust geo-coded database to maintain personal details from the affected population. A geo-coded data-


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