2025 Life Insurance Awareness Month Toolkit

2025 September Life Insurance Awareness Month Welcome to your ultimate campaign toolkit

Use the provided emails, text, and social posts to check in with clients and discuss their new coverage options, including living benefits. Set up your campaigns now!

Review our

before starting. Marketing Compliance Guidelines

Ready-to-send emails

Engage your existing clients with two emails encouraging them to review and upgrade their coverage. Use our assets to build the email and send it directly to your clients.

Download assets

Text blast

For the clients who are always on the go, send a quick, impactful reminder to review their coverage. Copy and paste the included message and start sending!

Download assets

Customized social post

Drive clients directly to your agent website, where they can start a quote or book an appointment with you. Download your agent QR code and add it to the social post!

Download assets

Let’s make this month a success!

Are existing clients ready to go? After you’ve reviewed their coverage, start an agent-assisted app in the Ethos Agent Portal.

Create a quote at agents.ethoslife.com/quote

How to use the toolkit assets

Our step-by-step quick start guide

Ready to send emails

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Download the assets. If you have email software (ex. Mailchimp): Choose a header design and use our template to build and send the email to a list of existing clients. Important note: Make sure you have opt-in consent before sending. If you don’t have software: Copy the email and send it manually from your business email account to existing clients.

Text blast

Download the assets. If you have text message marketing software: Upload the template into your text marketing software and send it to existing clients. Make sure you have opt-in consent before sending. If you don’t have software: Copy and paste the template into your phone and send it manually to existing clients.

Text Message Tue, Nov 14 at 8:56 PM

Hey [Client First Name] — September is Life Insurance Awareness Month! I work with Ethos to provide life insurance protection from top carriers in just minutes with no medical exam (just a few online health questions), so you can fill any gaps quickly. I’d love to chat with you about some exciting new coverage options that may fit your current needs. Reach out to me at 123-456-7890 or get a quote right now: agents.ethoslife.com/invite

Msg&data rates may apply. Text 'STOP' to quit.

Customized social post

Download the assets. Go to the Agent Portal and download your QR code. Use a design tool, such as Canva or Photoshop, to insert your QR code into the social media graphic. Create an organic post or paid advertising campaign on your favorite social media platform using the copy and graphic.

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