1:30 p.m.-2:30 p.m. | Plenary Session (Roof Terrace) Plenary Session: Framing the Future of Impaired Driving Prevention Technology
This session will bring together leading voices from the automotive, safety, and technology sectors to discuss the future of impaired driving prevention. Experts from General Motors, Insurance Institute for Highway Safety, Vodafone Automotive, Smart Eye, and Seeing Machines will explore the intersection of regulation, research, and technology that is redefining road safety worldwide.
MODERATOR: David Strickland Vice President for Global Regulatory Affairs & Transportation Technology Policy, General Motors
Strickland leads global regulatory policy and technology deployment and is recognized as a top authority in auto safety and public policy. A former NHTSA Administrator, Strickland oversaw major safety and fuel efficiency initiatives, including early automated vehicle work.
Gion Baker CEO, Vodafone Automotive
Martin Krantz CEO, Smart Eye
Baker drives with his team the vision to make mobility safe, secure and affordable through innovation in vehicle electronics and telematics. He believes the expansion to impaired driving prevention technology and interconnected mobility is an important pillar to save lives on the road.
Krantz leads the development of AI-based driver monitoring and interior sensing technologies, working with some of the world’s largest automakers. As an expert in eye tracking and its commercial applications, he is guided by his vision of bridging the gap between humans and machines.
Dr. David Harkey President, Insurance Institute for Highway Safety (IIHS)
Mike Lenné Chief Safety Officer, Seeing Machines
Lenné oversees vision-based driver monitoring systems focused on fatigue, distraction, and impairment. With expertise in human factors and psychology, he advances real-world applications of safety technology.
Harkey leads nationally recognized research on vehicle safety, crash prevention, and driver behavior. His leadership has advanced safety ratings that influence both auto design and consumer awareness.
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