2025 MEA Showcase (Screen)

THE WINNERS SHOWCASE

TABLE OF CONTENTS

First Place Winners Brand Identity.....................................................................................................................................................................................................................4 Drone Video.......................................................................................................................................................................................................................6 Event........................................................................................................................................................................................................................................ 8 Integrated Marketing + Brand Awareness ................................................................................................................................................10 Internal Marketing ......................................................................................................................................................................................................12 Newsletter......................................................................................................................................................................................................................... 14 Publication......................................................................................................................................................................................................................... 16 Social Media.....................................................................................................................................................................................................................18 Video.................................................................................................................................................................................................................................... 20 Website............................................................................................................................................................................................................................... 22

Zweig Group’s Marketing Excellence Award recognizes outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design. Categories span the full spectrum of AEC marketing, recognizing the strategies that elevate brands and drive real business results.

1st Place: Brand Identity

Deep Roots, Fresh Growth: The Gilbert Architects Brand Evolution

In spring 2025, Gilbert Architects unveiled a strategic rebrand following its acquisition by Garmann Miller. The goal: affirm continuity while signaling evolution. With the theme “Deep Roots, Fresh Growth,” the campaign balanced legacy with momentum, showcasing Gilbert as confident, enduring, and future-focused. The Challenge Post-acquisition, stakeholders feared Gilbert’s 37-year identity might vanish. Internally, the firm needed to preserve trust and unify staff. Externally, it had to stand out among generic AEC brands and reassure clients that Gilbert’s leadership, mission, and service remained intact. The Solution Using internal audits and team feedback, Gilbert built a refreshed identity rooted in its values. A new logo, bold color palette, and updated messaging reflected wisdom and growth. “Deep Roots, Fresh Growth” became both theme and strategy—symbolizing continuity with a clear forward direction. Execution & Impact Gilbert launched a redesigned website, updated collateral, and sent clients branded planter gifts reinforcing the rebrand’s message. Internally, celebrations, new templates, and a company store built enthusiasm. The brand debuted at a trade show, where—for the first time—no one asked about the acquisition. Campaign stakeholders: Sara Wolf, Jamee Thobe, Doug Rentz, and Kyle Cross

RESULTS

+27% web sessions +22% engagement & session time

+247.7% reach

+42% impressions +60% reactions +300% comments

+802% reach

20’ configurations, making the investment scalable for all our shows. The booth pairs a clean white backdrop and bold new logo with layered storytelling. A large panel features a blueprint texture drawn from a signature Gilbert school project. It subtly but clearly conveys what we do—architecture for learning—and sparks curiosity, drawing visitors to look closer.

The result: overwhelmingly positive feedback. For the first time since the acquisition, attendees recognized who we were without confusion. There were no questions about our name and no inquiries about ownership. Just strong engagement, clear identity, and renewed energy. This pattern was repeated at another recent show, Maryland Association of School Board Officials’ Annual Spring Conference.

1st Place: Brand Identity

5/27/25, 4:08 PM

Introducing the New Gilbert Architects Brand | Gilbert Architects

REBRAND ANNOUNCEMENT BLOG A NEW BRAND AND A NEW WEBSITE

5/27/25, 4:08 PM

Introducing the New Gilbert Architects Brand | Gilbert Architects

March 05, 2025 By: Sara Wolf Below is a printed version of our rebrand announcement blog post, debuting on our new website. In order to share the file as a PDF, formatting is less than ideal. To see it in its original form, please visit: https://www.gilbertarchitects.com/introducing-the-new-gilbert-architects-brand/ INTRODUCING THE NEW GILBERT ARCHITECT S BRAND

INDEX INTRODUCING THE NEW GILBERT ARCHITECT S BRAND

Evolution, Not Revolution 

March 05, 2025 By: Sara Wolf

ADDITIONAL CREATIVE F

INDEX

Evolution, Not Revolution 

Strong roots are essential for healthy, new gro wth. This is a guiding principle in both natural systems and thriving organizations. Gilbert Architects has embraced this as we reveal our refreshed brand identity, honoring our established foundation while embracing our exciting ev olution.

https://www.gilbertarchitects.com/introducing-the-new-gilbert-architects-brand/

1/4

1st Place: Drone Video

Progress in Motion: Elevating Client Experience Through Drone Storytelling Launched in 2024, Gilbert Architects’ in-house drone program transformed project updates into dynamic storytelling tools. The initiative enhances client communication, community engagement, and brand visibility—bringing construction progress to life through high-impact video content. The Challenge Gilbert needed a compelling way to share construction updates. Traditional methods lacked visual impact and timeliness, and outsourcing video production limited control and consistency. There was an opportunity to improve both client experience and marketing by capturing projects as they unfolded. The Solution Gilbert brought drone production in-house, combining technical knowledge with design sensibility. With real-time access to active job sites and a deep understanding of brand voice, the team developed a visual strategy centered on contrast—documenting raw progress and polished results. The program became a flexible tool for both service and storytelling. Execution & Impact Drone flights occur monthly at active job sites, capturing construction milestones for client updates and social media. Upon completion, sites are filmed again for polished marketing use. Content is reused across proposals, websites, and even client platforms, such as school district pages. With a startup budget under $2,000 and minimal recurring costs, the program generated major engagement and became a trusted communication tool for clients, partners, and staff. Campaign stakeholders: Sara Wolf, Jamee Thobe, the marketing team, firm leadership, and project management.

RESULTS

+9,300% reach

+536% visits

2X content interactions

1st Place: Drone Video

1st Place: Event

Play It Forward: Turning Trade Show Presence Into Purpose- Driven Impact At the 2024 ISBA-OSBA trade shows, Garmann Miller launched Play It Forward, a purpose-driven booth experience that turned client engagement into community impact. By blending nostalgia, philanthropy, and standout design, the campaign transformed trade show participation into a high- energy, high-return brand experience. The Challenge Garmann Miller needed to stand out on a crowded show floor and overcome the typical static booth experience. With competitors relying on standard displays, the firm aimed to deepen emotional engagement, reinforce brand identity, and convert interactions into meaningful relationships—all while supporting a cause. The Solution The Play It Forward strategy focused on emotional connection, immersive design, and community impact. At its core was a handmade High Low card game, where every win meant socks donated to children in need. A refreshed booth, LED-lit backdrop, coordinated team attire (GM socks and green Nikes), and gamified lead capture system created a cohesive and memorable experience—reinforcing Garmann Miller’s identity and purpose. Execution & Impact Pre-show mailers and social media teases built anticipation, while on-site tactics like the High Low game, giveaways, and bold visuals drew large crowds. GM’s ISBA Legacy Sponsorship delivered mainstage visibility, and post-show follow-ups amplified reach. The results exceeded all targets: record-breaking booth engagement, over 200 guests at client events, hundreds of qualified leads, and significant new revenue. The campaign boosted brand affinity and demonstrated Garmann Miller’s leadership in purpose-driven educational design. Campaign Stakeholders Doug Rentz, CPSM; Jamee Thobe, CPSM; Kristi Shaner, CXMP.

RESULTS

$544 K new revenue from $76K spend 65% of new revenue from repeat K-12 clients

238 client event guests (goal: 200)

296 contacts captured

2,929 video views 57 interactions

550 socks donated to children in need (goal doubled)

1st Place: Event

PAIRING UP FOR GOOD For every winner of our High Low game, Garmann Miller will donate two pairs of socks to a child in need.

* All donations will go to Hannah’s Socks, a 501 (C) (3) Woodville, Ohio-based organization that provides new socks to people in need.

1st Place:Integrated Marketing + Brand Awareness

Play It Forward: Creating a Purpose-Driven Brand Experience Across Channels

In 2024, Garmann Miller launched Play It Forward—an integrated campaign built around the ISBA and OSBA trade shows—to turn booth engagement into a powerful brand awareness tool. With a mix of in-person interaction, digital storytelling, and community impact, the campaign unified pre-show, on- site, and post-show touchpoints to deliver a memorable, purpose-driven experience. The Challenge Garmann Miller needed to stand out in a crowded education design market and transform its trade show presence from static participation to dynamic engagement. The firm’s challenge was to build relationships, boost brand recognition, and drive business development while creating an emotional, purpose-driven experience that extended beyond the event floor. The Solution The Play It Forward strategy focused on immersive design and philanthropy. A handmade High Low card game connected attendees through play, with every win donating socks to those in need. Paired with bold booth visuals, cohesive team attire (custom GM socks and green Nikes), pre-event mailers, social media storytelling, and post-event recaps, the campaign built a consistent, multi-channel brand presence that centered on community impact and emotional connection. Execution & Impact Through printed invites, GM-branded playing cards, teaser emails, on-site giveaways, and post-show videos, the campaign engaged audiences before, during, and after the events. The ISBA Legacy Sponsorship amplified stage presence, while the High Low game drove traffic and gave back to the community. The results: record-breaking booth engagement, significant new project revenue, and expanded brand recognition across platforms—reinforcing Garmann Miller’s leadership in purpose- driven education design. Campaign Stakeholders Doug Rentz, CPSM; Jamee Thobe, CPSM; Kristi Shaner, CXMP.

RESULTS

$544 K new revenue from $76K spend 65% of new revenue from repeat K-12 clients

238 client event guests (goal: 200) 296 contacts captured

2,929 video views 57 interactions

550 socks donated to children in need (goal doubled)

1st Place: Integrated Marketing + Brand Awareness

PAIRING UP FOR GOOD For every winner of our High Low game, Garmann Miller will donate two pairs of socks to a child in need.

* All donations will go to Hannah’s Socks, a 501 (C) (3) Woodville, Ohio-based organization that provides new socks to people in need.

1st Place:Internal Marketing

Good Things Come in Green Boxes: Building Belonging Before Day One

Garmann Miller’s Good Things Come in Green Boxes campaign turns pre-onboarding into an intentional, culture-first experience. Sent before new hires’ first day, the vibrant green shoebox introduces employees to the firm’s people-first culture, blending excitement, belonging, and brand identity into one memorable first impression. The Challenge New hires often feel uncertain between accepting a job offer and starting their role, unsure if the promised culture will align with reality. Garmann Miller saw this as a chance to bridge the gap between recruitment and onboarding—aligning internal experience with the firm’s strong external brand and reducing first-day anxiety. The Solution Inspired by a team member’s pre-start gift, Garmann Miller designed a branded green shoebox, modeled after Nike’s iconic packaging. Each box includes GM swag, custom socks, a Game Changers shirt, and a handwritten note. These items reflect the energy, philanthropy, and creativity showcased in GM’s external marketing—building instant connection and cultural alignment. Execution & Impact The boxes, shipped before day one, welcomed new hires with a high-energy, emotionally engaging experience. Positive feedback from team members confirmed the campaign’s success, making new hires feel valued and connected immediately. With a production cost of $68 per box, the campaign stayed under budget and became a repeatable, scalable part of GM’s employee experience strategy, contributing to sustained recognition as a Zweig Group Best Firm to Work For. Campaign Stakeholders Jamee Thobe, CPSM; Kristi Shaner, CXMP; Doug Rentz, CPSM.

RESULTS

$68 per box below $75 budget

best firms to work for recognition

Positive feedback from new hires “I felt like part of the team before I started”

1st Place: Internal Marketing

THE DETAILS

GM’s four office locations and year opened

QR code to creategm.com

GM company tagline

Year GM was founded (1993)

1st Place:Newsletter

Rural Waters & Water Resource: Building Trust and Visibility in the Water Sector

ISG launched Rural Waters and Water Resource, two external newsletters designed to fill a major gap in the water sector: accessible, experience-based content without sales pitches. Focused on education and real-world insights, the newsletters built ISG’s reputation as a trusted industry expert while engaging agricultural, drainage, and environmental stakeholders across the Midwest. The Challenge Water sector content was either too technical or too promotional, leaving industry professionals without trustworthy, practical resources. ISG identified an opportunity to elevate practitioner voices, unify agricultural and environmental priorities, and build brand credibility through authentic, value- driven communication. The Solution ISG created two branded, audience-specific newsletters focused on clarity, connection, and action. Using LinkedIn’s newsletter feature and dedicated web hubs, ISG delivered timely, expert-led content—covering client success stories, funding opportunities, and regional water quality efforts. The approach avoided self-promotion, fostering long-term engagement by prioritizing education and industry relevance. Execution & Impact Using LinkedIn newsletters, web hubs, and targeted emails—with no paid promotion—ISG grew its audience from a modest internal list to more than 6,700 subscribers. The newsletters became a go-to industry resource, driving engagement, web traffic, and business development while cementing ISG’s position as a trusted leader in the rural water and environmental space.

RESULTS

6,720 subscribers grew from fewer than 400 9,199 impressions zero paid promotion

400+ additional website sessions

core driver of business development and brand visibility

Navigating Drainage + Water Quality

NEWSLETTER RURAL WATERS

1st Place: Newsletter

Welcome to Rural Waters, ISG's e-newsletter dedicated to supporting rural drainage, lakes, streams, streams, rivers, agriculture, and the environment.

With a balanced approach, ISG designs surface water systems with the latest technology to deliver multi-benefit solutions that mitigate flood damage and maintenance costs while enhancing yields, e ffi ciencies, and water quality.

3,388 SUBSCRIBERS 4,586 LINKEDIN IMPRESSIONS 27.35% AVERAGE OPEN RATE 15.73% AVERAGE CLICK-THROUGH RATE 160 WEB SESSIONS

Rural Drainage Solutions

Sustainable Water Resource Management Planning + Implementation

Navigating Drainage + Water Quality

Read More Here

Welcome to Rural Waters, ISG's e-newsletter dedicated to supporting rural drainage, lakes, streams, rivers, agriculture, and the environment.

Sustainable water management is no longer a future goal—it's happening now! ISG is making a di ff erence in flood control, water quality, and environmental sustainability. Dive into our latest blog to discover how we’re turning plans into action with One Watershed, One Plans (1W1P) and Multi-Purpose Drainage Management (MDM) Plans.

With a balanced approach, ISG designs surface water systems with current technology to mitigate flood damage, minimize maintenance costs, and enhance yields, e ffi ciencies, and water quality—delivering multi-benefit solutions.

RURAL WATERS ISSUES FACING RURAL DRAINAGE

FROM NEWSLETTER TRAFFIC TO BLOG, NEWS, AND WATER MARKET SECTOR PAGES

Issues Facing Rural Drainage

Iowa's Funding Solution to Achieving the State's Nutrient Reduction Strategy

Midwestern Flooding of 2024

In late June 2024, the upper Midwest experienced record rainfall following an already wet spring, leading to significant flooding across southern Minnesota, eastern South Dakota and northern Iowa. Rivers overflowed, roads like TH 14 near Janesville were submerged, dams failed, and lakes swelled, causing severe damage to

When you hear the word drainage, you probably do not think of conservation, funding, or grants. ISG is working to change that. Proper drainage is essential for current farming operations, and ISG recognizes this need. However, we also understand the importance of clean water and healthy soil for future generations. Multipurpose Drainage Management addresses both needs: providing adequate drainage for agriculture while incorporating water and soil conservation elements into the design. MDM also opens opportunities in Iowa to leverage funding for soil and water conservation, reducing costs for Drainage District improvements. In 2013, the Iowa Nutrient Reduction Strategy (INRS) was created in collaboration with Iowa State University, the Iowa Department of Agriculture and Land Stewardship (IDALS), and the Iowa Department of Natural Resources (DNR). It outlines an approach to reduce nutrients, specifically nitrate and phosphorus, entering water sources and lakes via water and eroded soil. Over the INRS's lifetime, funding for water quality and conservation has increased as nutrient reduction's importance is recognized. This funding can support District improvement projects incorporating MDM practices, such as wetlands and ponds that temporarily store water and release it slowly. This storage addition often allows downsizing of downstream facilities, saving costs for the District. Other eligible conservation practices include terraces and Water and Sediment Control Basins (WASCOBs). Discussions are also underway about making two-stage ditches eligible for water quality funding. In addition to agricultural conservation, ISG has successfully obtained funding for drainage projects from grants and loan programs targeting municipalities.

infrastructure such as bridges, culverts, drainage systems, and shorelines. The widespread destruction led to FEMA declaring disaster areas in over 50 counties across multiple states.

Minnesota Disaster Declaration as of 09/13/24 Iowa Disaster Declaration as of 08/28/24 South Dakota Disaster Declaration as of 08/15/24

The flooding caused millions of dollars in damages, wiping out crops and impacting infrastructure. In response, ISG mobilized its water resources and environmental teams to support impacted communities. Drone flights were conducted across multiple counties to assess damage and identify priority areas. ISG coordinated with FEMA, developed cost estimates, and worked with landowners onsite to address and repair eroded and flooded areas. The team also used advanced techniques like televising tile systems to locate and document damage.

1st Place: Publication

Gateway to Adventure: Transforming Pursuit Strategy into a Storytelling Experience Facing a competitive RFP with a tight deadline, Calibre launched Gateway to Adventure—an immersive, storytelling-driven proposal strategy that transformed a technical submission into a captivating travel magazine experience. The campaign secured a $2.2M contract, demonstrated creative excellence, and proved a small firm could outshine global competitors. The Challenge Calibre needed to win a fast-tracked, high-stakes project against a large international competitor—over the holidays, with just 2.5 weeks to respond. Beyond meeting basic qualifications, the team needed to overcome concerns around profitability, deliver confidence in execution, and ignite excitement for the Origin Park project—an ambitious 430-acre riverfront destination in Clarksville, Indiana, designed to embrace the dynamic nature of the Ohio River—all while standing out as a nimble, innovative partner. The Solution The team replaced a standard proposal format with a 64-page travel magazine, positioning Origin Park as an international adventure hub and Calibre as the technical partner who could deliver it. Combining storytelling, dynamic visuals, and multimedia—including QR-linked videos—the proposal addressed both logic and emotion, answering client concerns while inspiring decision-makers with vision and energy. Execution & Impact Calibre’s Communication and Whitewater teams produced a professional, print and digital flipbook blending editorial-style design with persuasive storytelling. The leave-behind served as a focal point in interviews, creating a memorable, immersive experience. The result: a $2.2M contract win (up from the initial $1.5M scope), 8,796% ROI, and industry accolades—including Best in Show and People’s Choice awards from SMPS Colorado. Internally, the campaign became a creative benchmark and training tool across the firm. Campaign Stakeholders Wendy Smith, Emily Villines, Scott Shipley, PE, and the Strategic Communications & Whitewater teams.

RESULTS

$25,000 total campaign cost including labor, travel, and printing Project scope grew from $1.5M to $2.2M post-proposal submission 8,797% return on investement Winner Best in Show, People’s Choice, and Project Pursuit Marketing Excellence Awards (SMPS Colorado), 2025 SMPS MCA Award of Excellence, Project Pursuit Marketing – Mixed Media

1st Place: Publication

Adventure Gateway to

MEET THE TEAM

PROFESSIONALS EXPERT

PROPOSAL FOR FEASIBILITY & DESIGN ANALYSIS

Origin Park Wild Water

THE ART & SCIENCE OF PROFITABLE WHITEWATER WHITE WATER GOLD

SCOTT SHIPLEY PE, MS, OLY WHITEWATER DIVISION MANAGER BS Mechanical Engineering, Georgia Institute of Technology MS Mechanical Engineering, Georgia Institute of Technology Scott is an accomplished engineer and a world-renowned athlete committed to elevating whitewater recreation. His unique combination of expertise as an elite kayaker and a seasoned engineer sets him apart in the industry. Scott’s impressive track record includes designing and creating some of the world’s most notable whitewater parks, such as the London Olympic Whitewater Park for the 2012 Olympic Games, the US National Whitewater Center, and the 2028 Olympic venue at Oklahoma City Riversport Rapids Whitewater Center. His designs have consistently earned accolades, showcasing their aesthetic appeal and functional excellence. Scott’s parks have been recognized in

a four-time whitewater world title holder. His firsthand experience as an elite athlete provides him with invaluable insight into the needs and challenges faced by recreational users and competitive athletes alike. This unique perspective allows Scott to create parks that stimulate community involvement, activate economic growth, and elevate competitive athletic and entry-level accessibility. Furthermore, Scott has established himself as a leader in innovative design with the creation of the world's first swiftwater training facilities at whitewater parks. This cutting-edge project in New York has received national and international acclaim, offering unrivalled opportunities for training emergency responders and medical professionals in real-life rescue situations. He is also developing additional swiftwater facilities in Houston and North Carolina that are designed to cater to the diverse needs of emergency response teams in various environments. As a passionate advocate for water recreation, Scott is dedicated to transforming spaces into hubs of community activity and sporting excellence. His extensive experience with both in-stream and pumped whitewater parks uniquely positions him to deliver a state-of-the-art facility in Clarksville that meets the highest standards of safety, accessibility, and environmental stewardship. Scott’s unparalleled blend of engineering prowess, Olympian credentials, and commitment to community-based recreation makes him the ideal project partner for the Clarksville Whitewater Park. Together, we will create an extraordinary venue that celebrates water, unites the community, and stimulates the economy.

OUR TOP 9 WHITEWATER DESTINATIONS

prominent publications, including Time Magazine’s list of the World’s Best Places, and have garnered numerous engineering excellence awards across the United States, including two prestigious awards from ACEC in Colorado and Alabama in 2024. In addition to his remarkable engineering achievements, Scott is a three-time Olympian and

TOPS LIST OF BEST OUTDOOR SPORTS DESTINATIONS CLARKSVILLE

Scan to learn more about Scott and see him in action

MAKE IT HAPPEN WITH CALIBRE

15 Proposal Feasibility & Design Analysis

REASONS YOU'LL LOVE WORKING WITH US

Calibre's user-based design process actively integrates public and stakeholder input to ensure each project meets community needs and client goals. This approach results in de- signs that reflect your values while addressing the community’s expectations. COMMUNITY AND TEAMWORK DRIVE EVERY PROJECT. Calibre combines the agility of a small business with the expertise of a globally recognized team to ensure your project’s success. Our nimble team is uniquely positioned to deliver the project on a tight timeline while realizing your vision. AGILE SOLUTIONS, GLOBAL EXPERTISE.

TESTING THE WATERS Calibre has a long-standing partnership with the Czech Technical University in Prague to create physical models that accurately predict future flow conditions in our channels. Using Froude scaling, a hydraulic scaling factor, these models allow us to design and fine-tune hydraulic features at scale, ensuring minimal adjustments are needed upon completion. The models simulate channel velocities, eddies, surges, waves, holes, and other whitewater features, ensuring the final product meets the needs of paddlers, from Olympic athletes to beginners. For example, the hydraulic model created for the London 2012 Olympic Venue used nearly 1,300 scaled RapidBlocs—the adjustable tuning system utilized for those games. Once built, tuning the constructed full-size whitewater channel required the movement of only 13 RapidBlocs to achieve the International Canoe Federation sign-off on the design. Comparisons between the model and actual channels revealed striking similarities, including the smallest details of hydraulics, waves, eddies, and drops. Though London was the first major channel system to employ physical modeling, the International Canoe Federation has since adopted it as the standard. Modeling conducted at the Czech Technical University has been used to design every major channel system since, including those in Rio de Janeiro, Tokyo, Oklahoma City, and Montgomery. PHYSICAL MODELING

STRATEGIC SUPPORT BEYOND ENGINEERING.

Calibre goes beyond traditional engineering roles by offering support in areas like grant writing, public outreach, and community engagement. For example, in projects like Meadow Park in Lyons, CO, we secured over a million dollars in grant funding and facilitated successful public meetings and social media campaigns. Our expert team offers a cost-efficient, phased approach that saves you time and money. Because of our specialized experience, we can identify and address concerns early in the process to promote sustainable, fully vetted designs that meet your needs. YOUR BOTTOM-LINE IN MIND. We deliver the project you envision, whether focused on Olympic sports, commercial suc- cess, freestyle kayaking, surfing, swiftwater rescue, or natural river restoration. From kickoff to delivery, we focus on understanding your goals, providing expert guidance, and de- livering industry-leading adventure facilities. ADVOCATES FOR YOUR VISION.

Scan to see our models in action.

Origin Park Wild Water

1st Place: Social Media

People-Powered Content: Engineered for Engagement In 2023, Wood Rodgers transformed its social media to reflect its people-first culture. By shifting from technical updates to authentic storytelling, the firm created a digital presence that resonated with employees, clients, and recruits—turning everyday moments into meaningful engagement. The Challenge Wood Rodgers’s social media lacked engagement and didn’t reflect its culture. Data showed culture- based posts performed better, and employees wanted more visibility and recognition. The firm needed a strategy to unify teams, showcase its values, and support recruiting efforts. The Solution Using internal feedback and performance data, the team developed a people-centered strategy rooted in the “3Ps”—People, Projects, Purpose. Monthly themes and recurring series highlighted culture, humor, and human connection, giving equal weight to technical expertise and team identity. Execution & Impact Led by a Social Media Specialist and supported by office reps, the campaign launched a content calendar and featured posts like Office Dog of the Month and milestone anniversaries. Internal Teams channels and virtual meetups boosted connection. Participation soared, and social growth exceeded expectations—turning culture into a strategic asset.

RESULTS

+100% engagement

+13% engagement

3X net audience

1st Place: Social Media

1st Place: Video

Inspiring Women Engineers: Celebrating Innovation and Success

Bowers + Kubota launched Inspiring Women Engineers, a video campaign for Engineer’s Week celebrating 10 women engineers at the firm. By sharing real stories of their diverse pathways into engineering, the campaign inspired young women across Hawai‘i to envision themselves in STEM careers, while reinforcing B+K’s commitment to inclusion and community impact. The Challenge Engineering remains a male-dominated field, with women representing only 15% of engineers in the U.S. B+K recognized a need to elevate visibility for women in the industry and encourage the next generation of young women to see engineering as a viable, rewarding career option—especially within Hawai‘i’s local communities. The Solution B+K produced a compelling video series featuring 10 women engineers, highlighting their unique journeys and motivations for entering the profession. The message was clear: If you can see her, you can be her. Focused on authentic, personal narratives, the campaign was designed to motivate students in elementary through high school to pursue STEM coursework and explore careers in engineering. Execution & Impact Created entirely in-house by the B+K marketing team, the video was shared via social media, email, and live school presentations during Engineer’s Week. It was shown at five schools, reaching over 200 students directly and thousands more via digital platforms. The campaign generated positive feedback from educators, students, and industry peers, proving to be a high-impact, zero-budget initiative that amplified representation and inspired future engineers. Campaign Stakeholders Featured women engineers: Tsion O’Mara, Riesa Okano, Carah Kadota, Pac Chung, Kathleen Chu, Irene Ma, Leisha Aalona-Wills, Sara Doi-Tanaka, Kristen Yoshida, Kayla Ouyang. Production team: Kim Castillo, Jerek Quidez, Allan Basco, Lisa Minato, Michele Cadiente-Cargo.

RESULTS

200+ student impact presented at 5 schools 100% positive engagement 178 views, 52% direct reach 5,412 views 84% from non- followers, 2,959 accounts reached, 122 961 impressions, 138 engagements, 100 clicks 209 views 127 reach, shared 11 times interactions 563 views

1st Place: Video

BOWERS + KUBOTA

1st Place: Website

Transform Decarbonization Challenges into Success Stories with P2S

P2S launched an interactive web campaign to demystify decarbonization and make complex, multi- disciplinary technical content more engaging and accessible. By combining narrative flow, animated visuals, and a user-friendly interface, the campaign positioned P2S as a sustainability thought leader while enhancing user engagement across key markets. The Challenge Decarbonization is a dense, technical topic that can overwhelm web audiences, leading to high bounce rates and low engagement. P2S needed to transform complex information into a clear, engaging online experience that would not only educate but also maintain user attention and reinforce the firm’s leadership in sustainability. The Solution The team created a modular, scrollable web experience with a step-by-step guide, explainer animations, success stories, and market-specific insights. Key features included a floating table of contents for easy navigation and alternating media formats to maintain flow and reduce fatigue. Segmented email outreach targeted key industries like healthcare, ports, and education to maximize relevance and engagement. Execution & Impact Designed and developed entirely in-house, the campaign featured custom illustrations, animations, and layered media for a responsive, high-impact site. It improved user retention and interaction, achieving a 35% higher email open rate and generating record engagement on supporting social media content. Early data showed increased time-on-page and deeper engagement, with the site strengthening P2S’s role as a decarbonization expert. Campaign Stakeholders Nikki Ramos, Melody Shin, Josh Jewell, Amanda Mayberry, with contributions from other P2S Marketing members and Subject Matter Experts Kent Peterson, Kevin Peterson, Aravind Batra, Kim Baker, James Del Monaco, Zoltan Mezei, Greg Alexander, Bryant Mercado, Mohammad Wasif, and Scott Newman

RESULTS

+35% open rates compared to previous campaigns Increased time-on- page and content interaction vs. previous campaigns RECORD reach across social media for decarbonization related content

100% built in-house original illustrations and animations

1st Place: Website

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