1st Place:Newsletter
Rural Waters & Water Resource: Building Trust and Visibility in the Water Sector
ISG launched Rural Waters and Water Resource, two external newsletters designed to fill a major gap in the water sector: accessible, experience-based content without sales pitches. Focused on education and real-world insights, the newsletters built ISG’s reputation as a trusted industry expert while engaging agricultural, drainage, and environmental stakeholders across the Midwest. The Challenge Water sector content was either too technical or too promotional, leaving industry professionals without trustworthy, practical resources. ISG identified an opportunity to elevate practitioner voices, unify agricultural and environmental priorities, and build brand credibility through authentic, value- driven communication. The Solution ISG created two branded, audience-specific newsletters focused on clarity, connection, and action. Using LinkedIn’s newsletter feature and dedicated web hubs, ISG delivered timely, expert-led content—covering client success stories, funding opportunities, and regional water quality efforts. The approach avoided self-promotion, fostering long-term engagement by prioritizing education and industry relevance. Execution & Impact Using LinkedIn newsletters, web hubs, and targeted emails—with no paid promotion—ISG grew its audience from a modest internal list to more than 6,700 subscribers. The newsletters became a go-to industry resource, driving engagement, web traffic, and business development while cementing ISG’s position as a trusted leader in the rural water and environmental space.
RESULTS
6,720 subscribers grew from fewer than 400 9,199 impressions zero paid promotion
400+ additional website sessions
core driver of business development and brand visibility
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