1st Place: Social Media
People-Powered Content: Engineered for Engagement In 2023, Wood Rodgers transformed its social media to reflect its people-first culture. By shifting from technical updates to authentic storytelling, the firm created a digital presence that resonated with employees, clients, and recruits—turning everyday moments into meaningful engagement. The Challenge Wood Rodgers’s social media lacked engagement and didn’t reflect its culture. Data showed culture- based posts performed better, and employees wanted more visibility and recognition. The firm needed a strategy to unify teams, showcase its values, and support recruiting efforts. The Solution Using internal feedback and performance data, the team developed a people-centered strategy rooted in the “3Ps”—People, Projects, Purpose. Monthly themes and recurring series highlighted culture, humor, and human connection, giving equal weight to technical expertise and team identity. Execution & Impact Led by a Social Media Specialist and supported by office reps, the campaign launched a content calendar and featured posts like Office Dog of the Month and milestone anniversaries. Internal Teams channels and virtual meetups boosted connection. Participation soared, and social growth exceeded expectations—turning culture into a strategic asset.
RESULTS
+100% engagement
+13% engagement
3X net audience
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