1st Place: Video
Inspiring Women Engineers: Celebrating Innovation and Success
Bowers + Kubota launched Inspiring Women Engineers, a video campaign for Engineer’s Week celebrating 10 women engineers at the firm. By sharing real stories of their diverse pathways into engineering, the campaign inspired young women across Hawai‘i to envision themselves in STEM careers, while reinforcing B+K’s commitment to inclusion and community impact. The Challenge Engineering remains a male-dominated field, with women representing only 15% of engineers in the U.S. B+K recognized a need to elevate visibility for women in the industry and encourage the next generation of young women to see engineering as a viable, rewarding career option—especially within Hawai‘i’s local communities. The Solution B+K produced a compelling video series featuring 10 women engineers, highlighting their unique journeys and motivations for entering the profession. The message was clear: If you can see her, you can be her. Focused on authentic, personal narratives, the campaign was designed to motivate students in elementary through high school to pursue STEM coursework and explore careers in engineering. Execution & Impact Created entirely in-house by the B+K marketing team, the video was shared via social media, email, and live school presentations during Engineer’s Week. It was shown at five schools, reaching over 200 students directly and thousands more via digital platforms. The campaign generated positive feedback from educators, students, and industry peers, proving to be a high-impact, zero-budget initiative that amplified representation and inspired future engineers. Campaign Stakeholders Featured women engineers: Tsion O’Mara, Riesa Okano, Carah Kadota, Pac Chung, Kathleen Chu, Irene Ma, Leisha Aalona-Wills, Sara Doi-Tanaka, Kristen Yoshida, Kayla Ouyang. Production team: Kim Castillo, Jerek Quidez, Allan Basco, Lisa Minato, Michele Cadiente-Cargo.
RESULTS
200+ student impact presented at 5 schools 100% positive engagement 178 views, 52% direct reach 5,412 views 84% from non- followers, 2,959 accounts reached, 122 961 impressions, 138 engagements, 100 clicks 209 views 127 reach, shared 11 times interactions 563 views
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