1st Place: Website
Transform Decarbonization Challenges into Success Stories with P2S
P2S launched an interactive web campaign to demystify decarbonization and make complex, multi- disciplinary technical content more engaging and accessible. By combining narrative flow, animated visuals, and a user-friendly interface, the campaign positioned P2S as a sustainability thought leader while enhancing user engagement across key markets. The Challenge Decarbonization is a dense, technical topic that can overwhelm web audiences, leading to high bounce rates and low engagement. P2S needed to transform complex information into a clear, engaging online experience that would not only educate but also maintain user attention and reinforce the firm’s leadership in sustainability. The Solution The team created a modular, scrollable web experience with a step-by-step guide, explainer animations, success stories, and market-specific insights. Key features included a floating table of contents for easy navigation and alternating media formats to maintain flow and reduce fatigue. Segmented email outreach targeted key industries like healthcare, ports, and education to maximize relevance and engagement. Execution & Impact Designed and developed entirely in-house, the campaign featured custom illustrations, animations, and layered media for a responsive, high-impact site. It improved user retention and interaction, achieving a 35% higher email open rate and generating record engagement on supporting social media content. Early data showed increased time-on-page and deeper engagement, with the site strengthening P2S’s role as a decarbonization expert. Campaign Stakeholders Nikki Ramos, Melody Shin, Josh Jewell, Amanda Mayberry, with contributions from other P2S Marketing members and Subject Matter Experts Kent Peterson, Kevin Peterson, Aravind Batra, Kim Baker, James Del Monaco, Zoltan Mezei, Greg Alexander, Bryant Mercado, Mohammad Wasif, and Scott Newman
RESULTS
+35% open rates compared to previous campaigns Increased time-on- page and content interaction vs. previous campaigns RECORD reach across social media for decarbonization related content
100% built in-house original illustrations and animations
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