20’ configurations, making the investment scalable for all our shows. The booth pairs a clean white backdrop and bold new logo with layered storytelling. A large panel features a blueprint texture drawn from a signature Gilbert school project. It subtly but clearly conveys what we do—architecture for learning—and sparks curiosity, drawing visitors to look closer.
The result: overwhelmingly positive feedback. For the first time since the acquisition, attendees recognized who we were without confusion. There were no questions about our name and no inquiries about ownership. Just strong engagement, clear identity, and renewed energy. This pattern was repeated at another recent show, Maryland Association of School Board Officials’ Annual Spring Conference.
1st Place: Brand Identity
5/27/25, 4:08 PM
Introducing the New Gilbert Architects Brand | Gilbert Architects
REBRAND ANNOUNCEMENT BLOG A NEW BRAND AND A NEW WEBSITE
5/27/25, 4:08 PM
Introducing the New Gilbert Architects Brand | Gilbert Architects
March 05, 2025 By: Sara Wolf Below is a printed version of our rebrand announcement blog post, debuting on our new website. In order to share the file as a PDF, formatting is less than ideal. To see it in its original form, please visit: https://www.gilbertarchitects.com/introducing-the-new-gilbert-architects-brand/ INTRODUCING THE NEW GILBERT ARCHITECT S BRAND
INDEX INTRODUCING THE NEW GILBERT ARCHITECT S BRAND
Evolution, Not Revolution
March 05, 2025 By: Sara Wolf
ADDITIONAL CREATIVE F
INDEX
Evolution, Not Revolution
Strong roots are essential for healthy, new gro wth. This is a guiding principle in both natural systems and thriving organizations. Gilbert Architects has embraced this as we reveal our refreshed brand identity, honoring our established foundation while embracing our exciting ev olution.
5
https://www.gilbertarchitects.com/introducing-the-new-gilbert-architects-brand/
1/4
Made with FlippingBook Annual report