1st Place: Drone Video
Progress in Motion: Elevating Client Experience Through Drone Storytelling Launched in 2024, Gilbert Architects’ in-house drone program transformed project updates into dynamic storytelling tools. The initiative enhances client communication, community engagement, and brand visibility—bringing construction progress to life through high-impact video content. The Challenge Gilbert needed a compelling way to share construction updates. Traditional methods lacked visual impact and timeliness, and outsourcing video production limited control and consistency. There was an opportunity to improve both client experience and marketing by capturing projects as they unfolded. The Solution Gilbert brought drone production in-house, combining technical knowledge with design sensibility. With real-time access to active job sites and a deep understanding of brand voice, the team developed a visual strategy centered on contrast—documenting raw progress and polished results. The program became a flexible tool for both service and storytelling. Execution & Impact Drone flights occur monthly at active job sites, capturing construction milestones for client updates and social media. Upon completion, sites are filmed again for polished marketing use. Content is reused across proposals, websites, and even client platforms, such as school district pages. With a startup budget under $2,000 and minimal recurring costs, the program generated major engagement and became a trusted communication tool for clients, partners, and staff. Campaign stakeholders: Sara Wolf, Jamee Thobe, the marketing team, firm leadership, and project management.
RESULTS
+9,300% reach
+536% visits
2X content interactions
6
Made with FlippingBook Annual report