DO BIG LAW FIRMS OFFER FREE CONSULTATIONS?
Maintaining the flow of ideas and information between team members is as necessary to a business as the nervous system is to the human body. Internal communication (IC) is what determines how flexible and responsive your company is to day-to-day challenges. In today’s fast-paced, decentralized marketplace, leveraging the right tools and strategies to make IC engaging, effective, and fun has never been more important. Here are Making IC engaging from a leadership standpoint means taking the time to use the right medium for your message. The last thing you want is to have team members sitting through a meeting thinking, “Couldn’t this have just been an email?” Recognizing what you want to communicate and why are important steps in deciding the best way to deliver information. Saving in-person meetings for big collaborative projects and important announcements will add more weight to those moments while allowing communications of lesser magnitude to be handled quickly and efficiently over email and instant messaging. INTERNAL, YET GLOBAL Remote work is becoming more and more common — and it’s a good thing. Research conducted by IBM suggests that remote workers are, on average, more engaged and effective than those who come to the office from 9 to 5. With group messaging apps and cloud-based software, you can keep your team on the same page no matter where they are in the world. The best tools to make this possible will depend on your business, but keeping everyone under the same umbrella of programs, such as Google’s G Suite, is LET’S TALK Getting the Most out of Internal Communication a few tips to help you get there. MORE CHATS, FEWER MEETINGS A company’s culture exists within the ways its team communicates. Having avenues available for employees to blow off steam, share funny stories, and stay abreast of each other’s lives is an important part of improving retention and company morale. Even spicing up a companywide email with a well-placed GIF or pop culture reference can do wonders to give your IC a voice unique to the culture and values of your company. Finding the styles and methods of communication that best fit your company takes time, but it’s worth it. Not only will creating your own communication style ensure that time and resources are used effectively, but it will also ensure that your team has a voice. Nailing this key aspect of your business will allow everything else to run far more smoothly. a great strategy to start with. MEMES AND GIFS GALORE
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Like how they handle their consultations. So then what should you offer instead of free consultations? I recently recorded a podcast that reveals a strategy that works far better. You’ll discover how to reduce price resistance and price shopping, attract higher quality potential clients, retain nearly 50 percent more clients than before, and much more. If you’ve been struggling with time-wasters and potentials who go ghost, then you’ll find a lot of value waiting for you in this episode. You can listen to it here: SpeakeasyMarketingInc. com/podcast/forget-free- consultations-this-works- far-better
If big firms did what a lot of solos and small firms do — entertaining time-wasters for hours on end, only to have them “go ghost” later — they’d quickly go out of business. When you have a large firm with a large pool of potential clients wanting your time, the myriad problems that time- wasters create can easily multiply out of control. Should you model large firms, then? Not necessarily. A lot of what the big firms do — like brand advertising, putting your face on a bus or billboard, and so on — won’t ever work for small firms. Furthermore, it’s not savvy or cost-effective advertising. Nonetheless, despite the advertising mistakes big firms make, it often pays to watch what they do in other areas.
‘REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH’
2nd Edition
• Five new chapters, live chat, the 2018 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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