suited for information that will never change, such as your Wi-Fi network credentials, contact information (vCard), a permanent page on your website, a fixed GPS location. Dynamic QR Codes - A dynamic QR code contains only a short redirect URL, managed by the QR code platform. When someone scans it, they are first sent to the platform’s server, which instantly redirects them to your actual destination. This means you can change where the code points at any time, without ever changing or reprinting the code itself. Dynamic codes also offer tracking capabilities. You can monitor how many times a code was scanned, when it was scanned, from which location, and more. For most business marketing applications, dynamic QR codes are the right choice. The ability to update the destination and track performance makes them dramatically more versatile and measurable than their static counterparts. How to Use QR Codes Here are concrete examples across three key business areas: Marketing and Promotion Dive center brochures and flyers: Place a dynamic QR ▪ code on printed materials that links to a current promo- tions page, a video of your most popular dive site, or your latest class schedule. When the promotion ends, simply BUSINESS EDU continued
update the destination. No reprinting required. Outdoor signage and window displays: A QR code on ▪ your storefront window, visible after hours, can link to an online booking form, a video tour of your facility, etc. Event marketing: At dive expos or local community ▪ events, use QR codes on your table display to instantly direct visitors to your website, a sign-up form for a free discover scuba session, or your social media channels. Vehicle wraps and equipment: A QR code on your dive ▪ boat, company vehicle, or equipment can direct curious onlookers to your website or a compelling video of one of your dive trips. Sales and E-Commerce Equipment displays: Attach QR codes to gear on display ▪ in your retail area, linking to detailed product specs, in- structional videos, manufacturer pages, or an online pur- chase option. Scuba courses: A QR code on your course catalog links ▪ directly to an online enrollment form. Trip and liveaboard bookings: Use QR codes in your retail ▪ space or on email newsletters to link to a booking page for upcoming excursions, with real-time availability. Customer Engagement and Education Underwater photography galleries: Post a QR code at the ▪
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