dive site, on your boat, or in your dive center that links to a shared photo gallery or video highlight reel. Safety briefings: A QR code can link to a pre-dive safety ▪ video, hand signal guide, and emergency procedures. Loyalty and referral programs: A QR code on receipts ▪ or thank-you cards can link to your loyalty program sign-up or a referral program landing page, making it easy for satisfied customers to share and earn. Customer feedback: Place QR codes at your checkout ▪ counter or on post-trip follow-up cards linking to a brief survey or review platform. Easy access dramatically in- creases response rates. Pro Tips and QR Cautions Follow these tips for successful QR code marketing: Always test codes before deploying. Scan every code ▪ yourself, on multiple devices, before printing or publish- ing. Check that the destination loads correctly on both iOS and Android. For any marketing material that will be distributed at ▪ scale or over time, choose dynamic codes so you can up- date destinations and track performance. Include a call to action. Never place a QR code without ▪ context. Tell people what they’re about to get: “Scan for today’s specials” or “Scan to book your next dive.” BUSINESS EDU continued
Ensure the landing page is mobile-optimized. Since most ▪ scans happen on a smartphone, the destination must render beautifully on a small screen. Size your codes appropriately. A QR code should be at ▪ least 1 inch by 1 inch for up-close materials. For signage meant to be scanned from a distance, scale up. Don’t get tricky with designs. The standard black-on- ▪ white is the most reliable. Maintain your codes. Set a regular reminder to verify ▪ that all your active QR codes still resolve to the correct, functioning destinations. A broken code damages cus- tomer trust. Use a consistent, reputable platform. Avoid obscure free ▪ generators for dynamic codes in particular. If the plat- form shuts down, every code you’ve printed becomes permanently broken. Don’t over-rely on QR codes as your only call to action. ▪ Not every customer will scan. It’s wise to include a web address, phone number, or other contact option along- side your QR code. Avoid linking to overly complex landing pages. If some- ▪ one scans a code to see your current class schedule and lands on a page that requires five clicks to find the in- formation, you’ve lost them. The scan-to-value journey
Made with FlippingBook - Online Brochure Maker