DID YOU KNOW?
91% of survey respondents* said they use online recipes from food blogs, lifestyle sites, and social media.
Inspire shoppers as they craft their next delicious meal with Contextual Commerce Media from Chicory!
*Source: The State of Online Recipes, Chicory, 2024
DID YOU KNOW?
Approximately 82% of purchase decisions* are made in-store, with 62% of shoppers making impulse buys during their shopping trips.
Enhance product visibility and influence purchasing behavior with strategic at-shelf advertising, Powered by Inmar!
*Source: Forbes, In-Store Branding and the Psychology of Shopping, 2024
DID YOU KNOW?
16% of unplanned purchases* are driven by in-store advertising and displays.
Capture shopper attention and drive impulse buys with strategic at-shelf signage that influences purchasing decisions, Powered by Inmar!
*Source: Forbes, In-Store Branding and the Psychology of Shopping, 2024
DID YOU KNOW?
After discovering a new brand or product while browsing in-store, 31% of shoppers* immediately purchase the item.
Cut through the noise and speak directly to shoppers at the point of purchase with In-Store Audio Powered by Vibenomics!
*Source: eMarketer, 2023
Audience Reminders
While waiting for others to come in, here are some rules and reminders to keep in mind.
1
Turn off your camera and microphone.
Feel free to type your questions in the chat box.
2
Questions will be answered at the live Q&A after the presentation.
3
Captivate, Convert, Win:
NEW! AD RETAIL MEDIA CAPABILITIES
Y
March 20, 2025 2:00 PM – 3:00 PM EST Featuring speakers from Vibenomics, Inmar, and Chicory
Webinar Agenda
What We'll Cover:
• Introductions
• Growing Through Innovation in an Omnichannel World
• New Capabilities, Real Impact: ▪ Vibenomics, Chicory, and Inmar Intelligence
• Unifying Solutions for a Seamless Shopper Journey
• Measurement: Always Learning, Always Improving
• Q&A
Meet the Presenters AD Retail Media unites top tech partners, eliminating blind spots and closing the gap between you and your shopper
Steve Triplett
Meghan Howard Chief Revenue Officer
Tiffany Williams Group Vice President, Brand Partnerships
Bernadette Van Osdal Head of Sales
Senior Vice President, Advertising Sales
Retail media ad spending in the US will increase by
88.5%
From 2024 to 2028
*eMarketer, 2025
We're meeting our customer at every step of the shopping journey
Display
Our growing suite of solutions is rooted in our first-party data
ONSITE
Sponsored Product Ads
Shoppable Short Form Video
✓ Consideration ✓ Grow Basket Size ✓ New Brand Buyers ✓ Product Innovation
At-Shelf Signage
Display
At Store Volta Screens
✓ Awareness ✓ Conversion
Contextual Commerce Media
At Store Fuel Media
AT STORE & BEYOND
OFFSITE
Social Media
In-store Audio
CTV & OLV
In-store Digital Signage
DOOH: Programmatic Signage
10
Growing Through Innovation in an Omnichannel World
IN-STORE ADVERTISING AT SHELF POWERED BY INMAR
CONTEXTUAL COMMERCE MEDIA POWERED BY CHICORY
IN-STORE AUDIO POWERED BY VIBENOMICS
ADRM is your one-stop shop, making it easy for you to implement all these new capabilities in one place .
In-Store Advertising At Shelf
Powered by
HAND BASKET LINERS
SHELF SIGN
FLOOR AD
Boosting In-Store Impact with Inmar Intelligence
NEW ITEM
TEAR PAD COUPON
VALUE MESSAGING
CROSS MERCHANDISING & USUAGE OCCASIONS
NEW PACKAGING
13
Contextual Commerce Media Powered by
Elevating Engagement with Contextual Commerce Media
OWN YOUR INGREDIENT
INSPIRE NEW USAGE OCCASIONS
LAUNCH A NEW PRODUCT
PROMOTE MEAL OCCASION BUNDLES
REACH HEAD OF HOUSEHOLD BUYERS
15
In-Store Audio
Powered by
In-Store Audio
Powered by
NEW PRODUCT LAUNCHES
AMPLIFY BRAND INITIATIVES
AMPLIFY BRAND INITIATIVES AMPLIFY OMNICHANNEL EFFORTS
Click the icon to play the audio clip
Click the icon to play the audio clip
NEW PRODUCT LAUNCHES
SEASONAL CONTENT & PRIZES
Click the icon to play the audio clip
Click the icon to play the audio clip
BOOST PRICE REDUCTIONS
CAPTIVATE BILINGUAL AUDIENCES
Click the icon to play the audio clip
Click the icon to play the audio clip
Data & Relationships What do these solutions have in common?
How Do New Capabilities Reach Shoppers Where They Are?
AWARENESS
CONSIDERATION
say they want a “consistent customer experience across multiple channels, both physical and digital.”* 69% of consumers
offsite ads lead to an in-store purchase, highlighting the need to create that consistency between these experiences. 92% of ADRM's
CONVERSION
LOYALTY
19
Ninetailed, Progressive Grocer*
"New" doesn't need to be complicated We make it effortless
TAILORED SOLUTIONS
DETERMINISTIC DATA Eliminate guesswork by bringing consumer behaviors and transactions together using our verified 1st party data. Reach the right audience with the right message at the right time.
LEADING-EDGE MEASUREMENT Receive accountable, closed-loop advertising at scale, fully aligned with IAB standards.
Connect to highly engaged customers who are motivated to buy through our growing set of services that are customized with your needs in mind.
20
How Do These Solutions Turn Insight Into Action?
• Increases Customer Loyalty • Focuses Beyond Single Transactions • Build & Maintain Relationships with Customers
Your success powered by our cutting-edge solutions
Display
ONSITE
Sponsored Product Ads
Shoppable Short Form Video
✓ Consideration ✓ Grow Basket Size ✓ New Brand Buyers ✓ Product Innovation
At-Shelf Signage
Display
At Store Volta Screens
✓ Awareness ✓ Conversion
Contextual Commerce Media
At Store Fuel Media
AT STORE & BEYOND
OFFSITE
Social Media
In-store Audio
CTV & OLV
In-store Digital Signage
DOOH: Programmatic Signage
22
A Seamless Experience, From Start to Finish
Sees BRAND’s advertisement while shopping in-store
Shown BRAND & RETAILER ad on open web across devices
Sees ad onsite while looking up a recipe while shopping
Hears BRAND’s advertisement while shopping in-store
*evaluated using our in-store attribution methodology
23
Measurement and Reporting Understanding the Sales Impact of Your Campaigns
Inmar In-Store Advertising At Shelf
Contextual Commerce Media
In-Store Audio Powered by Vibenomics
• Impressions • Clicks/Engagement • CTR
Campaign Metrics • iROAS • Sales Lift (%) • Incremental Revenue • Incremental Units
• Impressions - Hourly at the individual store level • Incremental Sales Lift • iROAS • Time-stamped ad delivery reporting by store location
Topic 1
Text • Attributed Transactions by Rate • Attributable Sales (Total + SKU-level) • ROAS • Spend Per Occasion • Avg. Basket Size • Avg. Spend Per Customer • Purchasing Customers • % New & Lapsed Shoppers • New to Brand Revenue
Visualizations • Total & Incremental Sales by Week • Incremental Sales by Week during the campaign period
Key Takeaways
Inmar Intelligence engages shoppers directly at the point of purchase to
1
boost product awareness, highlight key features, and drive repeat or
impulse purchases.
Vibenomics amplifies in-store experiences through
2
immersive audio content that shapes shopper behavior.
Chicory unlocks brand-safe, contextual inventory at scale to reach
3
new and lapsed shoppers in the right mindset.
AD Retail Media brings these cutting-edge solutions together –
4
delivering a unified omnichannel strategy for smarter
engagement and measurable results.
Let's Keep the Conversation Going
For questions, email us at ADRM_SalesTeam@adusa.com
steve.triplett@vibenomics.com
RetailSolutions@inmar.com
hello@chicory.co
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