Measurement and Reporting Understanding the Sales Impact of Your Campaigns
Inmar In-Store Advertising At Shelf
Contextual Commerce Media
In-Store Audio Powered by Vibenomics
• Impressions • Clicks/Engagement • CTR
Campaign Metrics • iROAS • Sales Lift (%) • Incremental Revenue • Incremental Units
• Impressions - Hourly at the individual store level • Incremental Sales Lift • iROAS • Time-stamped ad delivery reporting by store location
Topic 1
Text • Attributed Transactions by Rate • Attributable Sales (Total + SKU-level) • ROAS • Spend Per Occasion • Avg. Basket Size • Avg. Spend Per Customer • Purchasing Customers • % New & Lapsed Shoppers • New to Brand Revenue
Visualizations • Total & Incremental Sales by Week • Incremental Sales by Week during the campaign period
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