Precious Moments Goes to Hollywood? Maybe Soon!
Precious Moments has such a wonderful presence in stores and online with an ever- widening variety of gifts and figurines for just about any occasion – in fact they are available worldwide in thousands of retail locations! Now, you may just see Precious Moments popping up in other arenas, too! Precious Moments, Inc. recently signed an agreement with United Talent Agency (UTA) for exclusive representation of the iconic brand to producers and production companies. This partnership opens up opportunities for Precious Moments to appear in current and previously unexplored media platforms including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment. “We are delighted to partner with UTA, a premier agency widely recognized as the best of the best, and are excited to work with them to translate the Precious Moments brand and core messaging of loving, caring and sharing to new media,” said Steve Kosmalski,
chief executive officer of Precious Moments, Inc. “We know UTA is the right partner, not only because of their proven expertise, but because they recognize the strength and longevity of the Precious Moments brand. The deep connections Precious Moments fosters with consumers makes this brand as timeless and relevant today as when the artwork first appeared on a line of inspirational greeting cards nearly four decades ago.” UTA represents many of the world’s most acclaimed figures. The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent. The agency is known for its dedicated digital strategy group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape. The agency’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Toronto, Miami and Malmö, Sweden.
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