AICC Reviews Amazon’s Packaging Demands
Flexo Market News
AICC,The Independent PackagingAssociation, offered 17 member companies insight intoAmazon’s packaging demands including frustration-free packaging, as well as e-commerce in terms of sustainability and designing during its three-part e-commerce webinar series, De- signing for the Doorstep , presented by Brent Lindberg, Founder of Fuseneo, a packaging innovation company. The first webinar, Out with the Old ,which took place on Tuesday, May 14, asked all participants to let go of their ideas of retail packaging and open their minds to what they can and need to do to succeed in e-com- merce packaging. The webinar brought participants into the inner workings of Amazon’s ecosystem and what it demands of packaging.The webinar explained the different roles of packaging online vs. in stores, the three-fold impact of product damage, and the types of sellers on Amazon. Tuesday, May 21, the second webinar, The New Rule- book , discussed setting the bar for e-com packaging and Amazon’s Frustration-Free Packaging Programs. Lindberg described how to create better packaging and eliminate “wrap rage,” the frustration an end-user feels when opening packaging. He also introduced the Amazon packaging pyramid that lays out the different levels of packaging required. The final webinar, Above, Beyond, & Inside Out , on Tuesday, May 28, used real-life examples to highlight successful e-commerce packaging. Lindberg discussed opportunities for greater sustainability, branding in e-commerce and designing for an unboxing experi- ence. He explained how packaging manufacturers can help brands use subtlety, efficiency, value, thoughtful- ness, sustainability, and personalization to make the most of their e-commerce packaging. Inland Celebrates Opening Of New Pennsylvania Location Inland, a third generation family owned packaging and label company, celebrated the grand opening of the relocation of its Pennsylvania facility on June 18. The company’s Downingtown facility now measures upward of 60,000 square feet and is home to approx- imately 50 of the 400 individuals employed within In- land’s four facilities. Inland,headquartered in La Crosse Wisconsin, is celebrating its 75th anniversary this year. The Downingtown facility produces the majority of the company’s pressure sensitive and shrink sleeve la- bel business. Inland’s new facility includes technology and automation to optimize the plant’s manufacturing efficiencies and capabilities.
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10 June 24, 2019 Flexo Market News
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