CREATE A PROFITABLE EMAIL NEWSLETTER IN 5 STEPS KEEPING IN TOUCH IS EASIER THAN YOU THINK
4. CREATE AND MAINTAIN AN EMAIL LIST. You need to add the email addresses of your past and current clients, referral partners, and other contacts to your chosen platform. If you’re lucky, your office CRM like Clio will give you the option to export your addresses and integrate them automatically. If you’re not,
Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why? Well, if you’ve never put together a newsletter, the prospect of spending time and effort to create one might be intimidating. However, the process is much easier than you think. In less than an hour, you can create a DIY email newsletter that will take you only minutes to maintain each month. 1. SIGN UP FOR A PLATFORM. There are plenty of email newsletter platforms to choose from, and you can create an account for little to no cost. We use Mailchimp, but Constant Contact and Zoho Campaigns are great options, too. 2. CHOOSE A TEMPLATE. Don’t waste your time building a newsletter from scratch. Just about every platform offers newsletter templates, complete with visual editors. All you have to do is customize the colors, add your logo, and fill in the content. 3. DRAG AND DROP YOUR EXISTING CONTENT. You don’t have to reinvent the wheel: Simply pop in the blog posts and videos you’ve already made, and rotate them each month. You can even add a section for firm announcements and specials. If you don’t have content available, consider this your reminder to create some.
this step might take some time, but it will be worth it! After the initial input, make a note to add new addresses each month.
5. SEND THE NEWSLETTER MONTHLY! As you’re going through this process, remember that your newsletter doesn’t have to be perfect. Something is better than nothing, and you can improve it over time. If you have questions about creating a newsletter, give us a call.We’re here to help and can even do the work for you.
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AN EASY WAY TO POST TO ALL OF YOUR SOCIAL MEDIA PLATFORMS! POST TO YOUR PROFILES FROM ONE PLACE.
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast – “The Law Firm Marketing Minute.”
By now you should know that posting valuable, evergreen content is important, right? You also need to be posting it to multiple platforms like Facebook, Twitter, and LinkedIn. The problem is that it can take up precious time having to log into each profile and post to each one individually. Hootsuite helps with that. Although there are paid versions, the free version of the app allows you to post to three platforms as much as you want! This means you can add your firm’s Facebook page, Twitter profile, and either your personal or company LinkedIn page to your account and post your content to all three at once. We’ve used Hootsuite for years to easily post content for our clients, and it’s saved us a ton of time. (Imagine logging into hundreds of accounts on a daily basis!)
“COMPETING WITH DIY LEGAL SITES” – LFMM 318
DIY legal sites like LegalZoom have wreaked a lot of havoc on the legal industry, turning lawyers into commodities. This podcast explains how you can fight back against this much cheaper alternative (and it doesn’t involve lowering your rates!) so you can make sure people remain protected. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
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