Logo / Padding
Quality Control / Logo
Standalone Logo / Utilizes the X-Height of "Arrive."
Do Not Apply to Complex Backgrounds
Do Not Change the Scale of the Elements
Do Not Apply Effects or Outline
Round & Square Preparations / Utilizes the "A" in "Arrive."
Do Not Warp or Stretch
Do Not Crowd or Overlap with Other Elements
Do Not Change the Typography
Do Not Apply with an Opaque Container
Do Not Change the Colors
Do Not Change the Opacity
Abbreviations & Icon / Utilizes 50% Height of the "A"
In order to retain the logo’s legibility and spatial awareness, the measurements of padding have been introduced to ensure no other design elements, branded for Arrive or otherwise, interfere with the logo itself. Upholding the standard of padding around each logo preparation in its own space keeps the elements of the design in control when working with the logo. This protects both the hierarchy of the logo and the translation of all elements in the design.
It is best practice to uphold the integrity of the logo and its properties at all times, creating the repetition required to ensure proper brand immersion in our viewership and team members. The logo is the fingerprint of the entire brand, giving it an incredibly high value in the effort of creating recognition of the brand over time. Ensuring the logo properties stay consistent is vital to the health and growth of the brand itself.
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Arrive Luxury Communities
2022 Brand Standards Guide
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