Color / Specifics
Usage / Color
CLASS Pantone 173 C CMYK 85 | 100 | 0 | 20 RGB 198 | 64 | 27 HEX C6401B
SUBTLETY Pantone 9080 C CMYK 7 | 8 | 11 | 0 RGB 198 | 64 | 27 HEX E9E3DC
TRUST Pantone 294 C CMYK 100 | 65 | 0 | 55 RGB 0 | 47 | 98 HEX 002F62
Color Hierarchy Prominence (Displayed Left to Right) & Amount of Use
Select Colors by Percentage
LEISURE Pantone 5435 C CMYK 21 | 0 | 0 | 20 RGB 163 | 194 | 210 HEX A2C1D1
FRESHNESS Pantone 290 C CMYK 21 | 0 | 0 | 0 RGB 196 | 233 | 251 HEX C4E9FB
BALANCE Pantone Black 0961 C CMYK 7 | 8 | 11 | 46 RGB 143 | 141 | 139 HEX 8F8D8B
POLISH Pantone Black 7 C CMYK 7 | 8 | 11 | 85 RGB 60 | 56 | 53 HEX 3C3835
Depending on the design, an application of the Arrive Luxury Communities colors may be further along the bold side, featuring a dual of Trust with white, framed by Class. In other cases, a more minimal route is taken with little touches of colors from the palette, paired with white, in a photos-heavy setting. The diagram above shows the amount of use and prominence of each color in that the palette, represented across the entire brand. Along with a solid, full concentration of the colors in the palette, every color aside from Class and Trust may be used in percentages to offer variety and detail in designs.
The colors of the Arrive Luxury Communities brand have been specifically curated to evoke the feeling of trust, timelessness, and class that the brand represents. A selection of vibrant statement colors juxtaposed with a softer, grounded palette keeps the balance between eye-catching and subtle. The use of these colors in the correct application makes a bold statement without feeling garish or over-the-top. Utilizing the colors properly in every design is key to keeping the message of Arrive Luxury Communities intact.
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Arrive Luxury Communities
2022 Brand Standards Guide
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