Typography / Specifics
Treatments / Typography
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Poynter Oldstyle Display & Text
You have Arrived
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Poynter Oldstyle Display . . . . . . . . . . . . . Regular | Semibold | Bold Used Primarily for Headlines, Titling, and Pull Quotes
Welcome to your luxe life. Et eliquatione solupit landistes in ne parum eum auda dolorempor modigenectur mo ium est hicatquae peris simos autem quaest et aut vollabo. Itas ute poreperum estor apellupis ditati as dest, cus, quodia non nisciur? Obiscil est, cuptaqui derit. C
Poynter Oldstyle Text . . . . . Roman | Bold | Small Caps Used Primarily for the Tagline
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Videbit ut repelendanto moluptiiscit harum.
Poynter Serif RE . . . . . . . . . . . . Regular | Bold Used Primarily for Captions
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Don't Just Come Home, Arrive. ®
"...est hicatquae peris simos autem quaest..."
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Avenir Next LT Pro
Avenir Next LT Pro . . . . . . . . . . . . . . . . . . Thin | Light | Regular Medium | Demi | Bold Used Primarily for Body Copy
A Headline
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Paragraph Header Poynter Oldstyle Display Style: Semibold Size: 14pt | Leading: 21pt Color: Leisure Tagline Poynter Oldstyle Text Style: Roman, Small Caps Size: 14pt | Leading: 21pt Color: Class
Body Copy Avenir Next LT Pro Style: Light Size: 11.5pt | Leading: 14pt Color: Polish Pull Quote Poynter Oldstyle Display Style: Italic Size: 23pt | Leading: 28pt Color: Trust
Poynter Oldstyle Display Style: Regular Size: 23pt | Leading: 28pt Color: Trust Caption & Fine Print Poynter Serif RE Style: Regular Size: 9pt | Leading: 11.5pt Color: Black, 85%
Pointer Oldstyle is an incredibly well-constructed and classy serif type family, designed to showcase an attention to detail. The integrity and intelligence behind the construction of Poynter Oldstyle makes it a perfect candidate for leading the voice of Arrive Luxury Communities. It is a smooth and elegant work of art, earning it the leadership role as the titling and paragraph header choice for the brand. The strong geometric legibility of Avenir Next LT Pro leads to clean and concise body copy with a modern feel. This look plays very well with both web and print media and comes in a variety of weights to offer the best possible solution for many design applications. Its versatility lends Avenir Next LT Pro to pair well with most typefaces, Poynter Oldstyle included. Together, the two offer a unique and surprisingly harmonious combination.
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Sizes are in reference to general printing and are subject to change based on the needs of the project. Relational sizing between text elements constrain when scaled for designs.
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Arrive Luxury Communities
2022 Brand Standards Guide
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