Photos / Specifics
Specifics / Photos
"...a distinct air of luxury — the universal feeling of a good life."
The photos chosen for the Arrive Luxury Communities brand all have a distinct air of luxury — the universal feeling of a good life. Every photo should make the viewer feel as if they will have a better life if they are a part of the community. The photos are used to represent people of all walks of life, but having the same driven and forward-thinking ideals. Photos often showcase either leisure or drive, chosen in either a public setting or a home setting that is not too specific in location or amenities.
Photos selected as a part of the Arrive Luxury Communities brand are chosen for their natural subject matter, giving a distinct connection to the audience. Having a clear point of focus on the subject and a more editorial, blurred background echoes a common visual thread across the brand. Daylight or golden hour photos are preferred, with minimal glare, especially in indoor photos. Harsh shadows are only used to aid in composition and are very rarely seen.
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Arrive Luxury Communities
2022 Brand Standards Guide
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