Social Media Acknowledgement / Preparations & Color
Technical Measurements / Social Media Acknowledgement
Containing a Social Media Icon
10%
100%
15%
Icon Padding
Icon Sizing Guide
Max Diameter 45 px Digital 0.75" Print
Prepared Social Media Icons
Icon Sequence Padding
Spacing a Sequcence of Social Media Icons
Min Diameter 20 px Digital 0.25" Print
100%
20%
White
Black, 85%
Color Options
Social media icons are treated all the same, starting out with a circular container. The icon should be visually centered inside a circle, with the outer edge of the icon placed in between the outer 70% and 80% of the container. In print, the standard size for icons is 0.25 inch in diameter, but can scale up to 0.75 inches if needed. For mobile and web media, the icons should be at a minimum of 20 pixels in diameter, but can scale up to 45 pixels. For large format pieces, the social media icons adopt appropriate sizing based on layout and scale of other elements on the piece. This applies whether the piece is print or digital. The spacing between each of the icons should be a 25% measurement of the diameter of an individual icon. This applies to both vertical and horizontal lockups. Once the icons are properly spaced, the group is padded at least 50% of an icon’s diameter all the way around.
Since social media is a vital part of connecting to an audience, Arrive's social media presence is acknowledged across all platforms. Understanding that each social media brand has its own brand standards has led to a thoughtful treatment which respects the brands being represented. The social media icons are always treated in white or grayscale, with the icon centered. The icon by default is cut out, leaving an impression in the circle itself. If the cut out sacrifices the legibility of the icon in a design, it is acceptable to fill the icon with either white or a color corresponding to the background the icon sits upon.
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Arrive Luxury Communities
2022 Brand Standards Guide
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