Signature Items / Intro
Color Overlay / Signature Items
Layer 1 Photo 100% Opacity
Layer 2 Blending: Hue Opacity: 85%
Layer 3 Blending: Normal Opacity: 85%
Layer 4 Blending: Color Opacity: 30%
Layer 5 Blending: Normal Opacity: Adjustable
Layered Color Overlay
Layered Overlay in Brand Colors
The formula for the overlay has been designed to reveal the detail of the photo underneath, but removes virtually all of the color, leaving the overlay to translate color entirely. The overlay's layers are listed bottom to top, as follows. 1. The bottom layer is a full opacity photo. 2. A color shape with the blending mode set to Hue at 85% opacity. 3. A color shape with the blending mode set to Normal at 85% opacity. 4. A color shape with the blending mode set to Color at 30% opacity. 5. The top layer is a color shape intended to be adjustable in opacity, becoming more opaque when needed for legibility with text layered on top. The layered overlay should retain one color selection amongst all of the layers. This can be done with any brand color percentage variant, but should be approached with a base brand color variant by default.
Tapestry Ribbon
The Seal
Though not required for brand compliance, the signature items provide a distinctive touch to design pieces, differentiating them from other brands. The signature is used to define official marketing materials and can be a powerful tool when looking to make an impact. There are three distinct elements to the Arrive Signature: layered color overlays, the tapestry ribbon, and the seal. Each of these elements provide the luxury appeal to different instances of the brand. The tapestry banners and seal make a bold statement, while the color overlay offers a legible and textured canvas for text and logos.
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Arrive Luxury Communities
2022 Brand Standards Guide
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