Cover Displays & Header Plates / Treatments
Technical Measurements / Cover Displays & Header Plates
300%
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
100%
100%
300%
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
Approved Color Combinations
Centered
Aligned
100%
50%
100% (T)
100% (T), 80% (U)
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
Don't Just Come Home, Arrive. ® ArriveLuxuryCommunities.com
Logo & Information Lockup
Typography Measurement URL: Point Size 80% of Tagline, Leading 100% of Tagline
Layed Out with Color Overlay
Paying attention to lockup construction of the cover display or header plate is important to retain structure behind the design elements. The measurements set forth are default but may be altered at the designer's discretion if they interfere with live area or other file build parameters. Initially, the lockup is comprised of the logo, tagline, and URL, all centered and middled onto a canvas. With the logo as an initial measuring keystone, the canvas's longest dimension is 300% of the logos width. The spacing between logo and tagline is 50% of the logo's height. When scaling the tagline set underneath the logo, the right side of the “A” in the tagline lines up with the right side of the logo. The URL sits underneath the tagline and has a point size that measures 80% of the tagline’s point size. The URL's leading is a 100% measurement of the Tagline's point size.
Cover displays and header plates refer to a treatment of branded design elements constructed to note the brand's primary information on certain materials including the top portion of certain print items, at the beginning and end of branded videos, and as the cover page of presentational materials. This helps to regulate the important brand information in hierarchy across Arrive's presence to users. These are primarily set up in three color treatments: original color on White, White on Trust, and White on Leisure. For a more textural effect, the cover displays and header plates can be combined with a layered overlay. This is more often used when the piece is static rather than in a video.
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Arrive Luxury Communities
2022 Brand Standards Guide
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