Brand Standards Guide, Arrive Luxury Communities

Logo / Detail

Spacing / Logo

Avenir Next LT Pro Regular

Avenir Next LT Pro Bold, All Caps

Class, Pantone 173 C

Trust, Pantone 294 C

Colors

As Arrive Luxury Communities holds the ideal to set forth with a look evoking trust and class, it is only fitting that the logo does the same. With its clean exterior lines and well-balanced silhouette, the Arrive Luxury Communities logo can be regarded as a clear and present voice used to set the tone for the rest of the brand. The logo’s striking, bold colors paired with geometric typography lends to a look that simultaneously feels modern and timeless.

Avenir Next LT Pro Regular has been chosen for the main body of the logo, with the “A” in “Arrive.” adopting an extension to its right leg. This creates the perfect resting place for the supporting body, which crests along the downslope of the “A”, aligning with the first “r”, and stopping at the “e”. The balance of these characters together in layout and spatial awareness is key to providing a professional and well driven aesthetic.

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Arrive Luxury Communities

2022 Brand Standards Guide

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