Logo / Variants & Preparations
Application to Color / Logo
Background Color Values for Logo Usage
Use Color Logo
Use White Logo
0
25
50
75
100
Full Color Logo
White (One-Color) Logo
Full Color Logo Use for Light Backgrounds (Value 0-25%)
White, One-Color Logo Use for Dark Backgrounds (Value >25%)
Logo Preparation in Round
Logo Preparation in Square
Monograms Acts as a Brandmark
Icon
Photo with Decent White Space Full Color Logo Applied
Photo with Color Overlay (Value >25%) White One-Color Logo Applied
The logo comes in a select variety of preparations, starting with the standalone, either in full color or one-color varieties. The one-color variety is white by default but may be exchanged for a gray or a metallic silver (given the correct medium, such as embroidery or foil embossing). In some applications, it is prudent to have the logo prepared in a round or square orientation. This is done by simply padding a logo and containing it in a round or square shape. For a reinforcement or more subtle representation of the brand, the abbreviation of the “A” in “Arrive.” can act as a standalone brandmark. The abbreviation is also designed in a more artistic format, allowing for a slightly more memorable impression when used as an icon.
For the sake of legibility, it is important to choose the correct preparation of the logo to apply to a background. Any background that is a value of 0-25% will use the full color logo. If the value of the background color is above 25%, then the white, one-color preparation of the logo should be used. The logo may also be applied to photos and textured overlays but done so at the designer's discretion. The legibility of the logo in relation to a background’s contrast and value is imperative to ensure the logo retains its message.
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Arrive Luxury Communities
2022 Brand Standards Guide
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