Hey Socialite!
If you’re reading this letter, that means there’s something extraordinary about you. You knowhow to make work fun. You know that coworkers canmake some really great friends. You know that when your team teams up, you can make some pretty impressive things happen.
And that’s why we’re turning to you for help launching our brand new brand campaign.
We all know that where you live throughout collegematters—that the people you spend your time with shape your college experience as much as your major does. And we know that the easiest way to score invites is just to be around to invite. That’s why The Social’s new brand campaign is based on one simple idea:
When You’reHere, You’re In.
Over the next few weeks, you’ll be receiving all kinds of new brand materials and sales tools that’ll help bring this idea to life onsite. And we’ll be updating the website to help bring the community, amenities and vibes of your property to life online too. As we start shaking things up, I want you to know that we’re all in this together. If you have problems or suggestions, don’t hesitate to reach out. You’re part of what makes living at The Social so great.And we couldn’t build this brand or empower our residents to live their best lives yet…without YOU!
Thanks for being part of this vision and we look forward to continuinggrowThe Social brand,
Your Social Marketing Team StudentMarketing@trinity-pm.com
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