Logo Details The logo is constructed in two parts: the logotype and the brandmark. The logo utilizes all three of the base brand colors along with corresponding shadow tones for the brandmark. The logotype itself is treated entirely in Sapphire, typeset in Avenir Next with a title case on “Trinity” and all caps on “Property Consultants”. This typesetting provides balance and spatial awareness to the shape of the letterforms.
BRANDMARK
LOGOTYPE
[BRAND COLOR] LIGHT 15%, 85% OPACITY
In White In the case of a white knockout logo set atop a brand color, the preferred treatment to the shadows in the brandmark is as follows: the corresponding light variant of the brand color set at 15%, with an 85% opacity. If the white logo is set atop any color other than a brand color, the shadows are treated simply in white with a 70% opacity.
BRANDMARK
LOGOTYPE
10 ∙ TPC Brand Standards Guide 2022
Logo ∙ 11
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