Logo Preparations The logo is prepared in three variations — each with their own purpose across the brand. It is important to remark the distinction of use in all three in order to keep the representation of Trinity consistent. Horizontal The horizontal preparation is by far the most used, as it is the original and truest form of the brand's name. When in doubt, use this preparation. Vertical The vertical preparation is only used when the logo must fit in a circular or square container. It can also be used when situated in a line of other logos when other logos by vast majority are also vertical or square preparations. Brandmark The brandmark is used in instances where the brand is to be reinforced; this usually applies to multi-page documents, presentations, and double- sided print pieces. It can also act as an icon when needed. The brandmark is meant to hint at the brand without feeling redundant.
HORIZONTAL
VERTICAL
BRANDMARK
CIRCLE AND SQUARE CONTAINERS
12 ∙ TPC Brand Standards Guide 2022
Logo ∙ 13
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