Logo Scaling & Spacing The scaling and spacing of the logotype and brandmark gives balance and structure to the logo. This creates consistency amongst all logo instances. For the horizontal logo, the brandmark is a 60% width of the logotype. The spacing is an 8% width of the logotype. For the vertical logo, the logotype is a 50% height of the brandmark. The spacing is a 12% of the brandmark.
Logo Padding The appropriate padding for the logo, in all three preparations, is at least the measurement of half the brandmark’s height all the way around.
MEASUREMENT Half the height of the brandmark
60%
100%
8%
100%
12%
50%
14 ∙ TPC Brand Standards Guide 2022
Logo ∙ 15
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