Base Colors The brand has three base colors: Sapphire, Verdigris, and Saffron. If the design elements are in color (i.e. not in black and white or grayscale), the design must contain at least 1. Sapphire or 2. Verdigris as the prominent color. It is preferred that both base colors are represented as they are the truest representation of the brand. Saffron is welcome as an accent color in any design piece as long as it is used less than Sapphire or Verdigris in the design.
Variant Colors The light and dark variants are used as accents to give variety in designs. Though the base colors should always bemore prominent, the light and dark variants can offer depth, dimension, and complexity to the overall look. As shown below, the light and dark variants can be taken even further, blending with its corresponding base color. A light variant can be even lighter by adding white, while a dark variant can be even darker by adding black.
SAPPHIRE LIGHT
SAPPHIRE BASE
SAPPHIRE DARK
SAPPHIRE
VERDIGRIS
SAFFRON
VERDIGRIS LIGHT
VERDIGRIS BASE
VERDIGRIS DARK
SAFFRON LIGHT
SAFFRON BASE
SAFFRON DARK
GRAYSCALE
18 ∙ TPC Brand Standards Guide 2022
Color ∙ 19
Made with FlippingBook - Online magazine maker