Color Tints & Percentages When used at percentages, the variant colors give a wide array of options to use in designs. As the dark and light variants act as a highlight and shadow option for the base colors, the percentages help finetune the amount of color being used in this space. The most commonly used percentages in the official brand designs are 3%, 7%, 15%, 25%, 40%, 65%, 85%, and 100%. This gives a wide selection of different tones of the same shade, while offering a consistency across the branded materials.
PANTONE 4157 C CMYK 60 - 9 - 12 - 1 RGB 101 - 174 - 193 HEX 65AEC1
PANTONE 315 C CMYK 100 - 46 - 38 - 13 RGB 26 - 102 - 122 HEX 1A667A
PANTONE 3035 C CMYK 100 - 46 - 38 - 60 RGB 0 - 57 - 73 HEX 003949
PANTONE 565 C CMYK 40 - 0 - 24 - 0 RGB 151 213 202 HEX 97D5CA
PANTONE 3258 C CMYK 65 - 0 - 39 - 0 RGB 72 - 190 - 171 HEX 48BEAB
PANTONE 328 C CMYK 65 - 0 - 39 - 50 RGB 35 - 115 - 105 HEX 237369
SAPPHIRE
VERDIGRIS
100 100
0
85
0
85
3
65
3 7
65 40
7
40
15
25 25
15
PANTONE 120 C CMYK 0 - 15 - 70 - 0 RGB 255 - 215 - 104 HEX FFD768
PANTONE 1235 C CMYK 0 - 32 - 95 - 0 RGB 253 - 181 - 37 HEX FDB525
PANTONE 132 C CMYK 0 - 32 - 95 - 40 RGB 166 - 120 - 18 HEX A67812
SAFFRON
PERCENTAGES
20 ∙ TPC Brand Standards Guide 2022
Color ∙ 21
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