Typography Avenir Next is a clean and contemporary typeface known for its robust structure and crisp legibility. Combined with the more traditional, nuanced letterforms in Utopia, the result is a commanding yet approachable look that gives the brand a professionally commercial voice. For Print Collateral Header. Avenir Next Demi in Sapphire. 23 pt, 28 pt leading. Subhead. Avenir Next Demi in Verdigris. 17.25 pt with 21 pt leading. Body. Utopia Regular in Black 85%. 11.5 pt with 14 pt leading. Fine Print. Utopia Caption Italic in Black 85%. 9 pt with 14 pt leading. Tagline. Avenir Next Bold, All Caps in Sapphire.* Tracking at 100. Caption. Avenir Next Regular, All Caps in Black 65%. 9 pt. Tracking at 60. Footer. Avenir Next Regular in Black 40%. 9 pt with 14 pt leading.**
Avenir Next Avenir Next Avenir Next
Avenir Next Avenir Next Avenir Next
Utopia Std Utopia Std Utopia Std
HEADERS, SUBHEADS, CAPTIONS
BODY COPY (PRINT)
Dellam Quisgrap Magnima con Pacus
HEADLINE
BODY
SUBHEAD
Pudanias quidios dellam quisgrap moditam inis eiunto optaecae nonsewro dolorem fuga bea nese conseribuses. *Ntiumquas volupti istiusam, nulparum. FINE PRINT
FIND YOUR WAY, FIND YOUR HOME
TAGLINE
*The tagline is primarily treated in Sapphire, but has a Saffron accent on both instances of "your". It also adopts a different point size if used in the body copy or otherwise. The new size corresponds to that of its intended use (i.e. Header, subhead, etc.)
000 Main Street, 00, City, ST 00000 • 000.000.0000 PropertyWebsite.com
FOOTER
**If the second line of the footer is emphasized, it is treated in Avenir Bold in Verdigris.
22 ∙ TPC Brand Standards Guide 2022
Typography ∙ 23
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