Photos & Photo Usage
Tone The overall tone of the Trinity photo should be light and fun, with an atmosphere that says home. Choose images that convey our commitment to community improvement. Focus on the values that matter most to residents and teammembers, reflecting trinity's top of the line living experience. Lighting It is best to look for photos that are bright and clear, with a "no frills" approach to the lighting. This gives the professional approach ability that the Trinity brand is known for. Diversity Focus photo selections on the representation of multiple groups including race, culture, and orientation. Trinity is an inclusive brand to its core, so it is important that this is shown throughout the photography selection. Balance For composition and color, the photo should be balanced based on the subject matter of the marketing piece or campaign. The best photo demonstrates natural movement and oftentimes feature neutral colors or are keyed into the Trinity brand colors. Though any color is permitted in a photo, it is best to use design discretion and ensure the colors in the photo do not clash with the brand colors.
26 ∙ TPC Brand Standards Guide 2022
Photos & Photo Usage ∙ 27
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