Brand Standards Guide, Trinity Property Consultants

Social Media Acknowledgment Since social media is a vital part of connecting to an audience, Trinity’s social media presence is acknowledged across all platforms. Understanding that each social media brand has its own brand standards has led to a thoughtful, intentional treatment which respects the brands being represented. Measurements Social media icons are treated all the same, starting out with a circular container. The icon should be visually centered inside a circle, with the outer edge of the icon placed in between the outer 70% and 80% of the container. Color The social media icons are always treated in white or grayscale, with the icon centered. The icon by default is cut out, leaving an impression in the circle itself. If the cut out sacrifices the legibility of the icon in a design, it is acceptable to fill the icon with either white or a color corresponding to the background the icon sits upon.

100%

15%

10%

Icon padding Icon sizing guide

W

3

7

15

25

40

65

85

COLOR OPTIONS

28 ∙ TPC Brand Standards Guide 2022

Social Media Acknowledgment ∙ 29

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