Brand Standards Guide, Trinity Property Consultants

Signature Items

Layered Overlays The formula for the overlay has been designed to reveal the detail of the photo underneath, but removes virtually all of the color, leaving the overlay to translate color entirely. The overlay's layers are listed bottom to top, as follows. 1. The bottom layer is a full opacity photo. 2. A color shape with the blending mode set to Hue at 85% opacity. 3. A color shape with the blending mode set to Normal at 85% opacity. 4. A color shape with the blending mode set to Color at 30% opacity. 5. The top layer is a color shape with the blending mode set to Normal and the opacity intended to be adjustable, and can be more opaque when needed for legibility with text layered on top. The layered overlay should retain one color selection amongst all of the layers. This can be done with any brand color percentage variant, but should be approached with a base brand color variant by default.

LAYER 1 Photo 100% Opacity

LAYER 2 Blending: Hue Opacity: 85%

LAYER 3 Blending: Normal Opacity: 85%

LAYER 4 Blending: Color Opacity: 30%

LAYER 5 Blending: Normal Opacity: Adjustable

LAYERED OVERLAY IN BRAND COLORS

36 ∙ TPC Brand Standards Guide 2022

Signature Items ∙ 37

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