Community Specific Collateral In the case of using the community’s distinctive look, a few rules apply: 1. When selecting a name and brand for the community, the Ops teammust decide if they would like to proceed with the Trinity Signature or if they would like to create a unique Property Signature. 2. If the team opts for a Property Signature, then Redwood Design, Trinity Design, and a third-party designer will work to create the signature items based on the visual influence of the property. 3. A written and illustrated record of said signature items and collateral mockups must be provided after approval by the Trinity Design Team. • Once the signature items are finalized, they must be adhered to for use across the community’s collateral based on the record initially provided. 4. The signature items and overall look of the community’s graphic design must be decided upon and approved before any official materials head into final processing with a print or ad vendor. Case Study: The Monroe Apartments The elements below are the key to designing collateral for The Monroe Apartments. The reference of elements are listed below, and the following page displays a sample of how these elements can be applied to a design.
TRADITIONAL TRIFOLD BROCHURE (Community Specific)
SIGNATURE ITEM Diagonal-Facing Right Angle
LOGO
COLORS
42 ∙ TPC Brand Standards Guide 2022
Community Specific Collateral ∙ 43
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