Brand Standards Guide, ReNew Apartment Communities

Welcome to ReNew Apartment Communities … beautiful places to call home and live life renewed Enjoy comforts such as upgraded apartment features, spacious floorplans, modernized clubhouses, sparkling pools, beautifully maintained landscapes, and more But most importantly, find a communal atmosphere that genuinely feels like home.

Official Brand Standards Guide

Welcome to ReNew Apartment Communities … beautiful places to call home and live life renewed.

Enjoy comforts such as upgraded apartment features, spacious floorplans, modernized clubhouses, sparkling pools, beautifully maintained landscapes, and more. But most importantly, find a communal atmosphere that genuinely feels like home. From coast to coast, you’ll find ReNew communities located in charming neighborhoods and suburbs with ample commuting options, welcoming environments, and convenient proximity to nearby city centers and metropolitans.

Discover a Community Redefined ®

Table of Contents Logo . . . . . . . . . . . . . . . . . . . . . . 4

Color

Typography

Photography . . . . . . . . . . . . . . . . . . 12

Social Media Acknowledgment

Cover Display & Header Plates . . . . . . . . . . . 16

Branded Collateral Case Study: Renew Midland . . . . 18

PromotionalItems . . . . . . . . . . . . . . . .21

LOGO

Avenir Next LT Pro in Demi, All Caps

Logotype

Avenir Next LT Pro in Demi, Lower Case

Solid White Background, Logo in Tide

Solid White Background, Logo in Midnight

Vertical Dividing Line

Subtext

Avenir Next LT Pro in Bold, All Caps

Solid Color Background (Value >25%), Logo in White

The ReNew Apartment Communities logo combines lowercase and all caps treatments of Avenir Next separated by a Vertical Dividing Line. The Logotype, “ReNew”, is weighted in Demi, while the subtext, “Apartment Communities”, is weighted in Bold.

Solid Color Background (Value <25%), Logo in Midnight or Black

The logo is always in a solid, one-color treatment and can appear so using either Tide, Midnight, White, and in rare cases, Black. • White backgrounds permit the use of the logo in Tide or Midnight. • Color backgrounds at a value of 26% or darker use the White logo. • If a background is at a value of 25% or lighter, the logo would be in Midnight or Black. Black is always the second choice as the Midnight logo is much more aligned with the ideal brand look. The presence of the logo is accompanied by either a solid background or a photo with a layered overlay.

80% 100%

Middled Between "New" Baseline and the Bottom of the Vertical Line

Subtext Aligns to the Bottom Left and Right of "N" and "W"

In the logotype, the gap to the left of the dividing line is an 80% width of the gap on the right side. The subtext of the ReNew logo aligns to the bottom left and right of the “N” and “W” of the logotype. It is also middled between the baseline of the logotype and the bottom of the vertical dividing line.

Background can be Solid or Photo with Layered Overlay (when necessary)

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OFFICIAL BRAND STANDARDS GUIDE

LOGO

When working with the logo, it is important to uphold the integrity of the brand. To achieve the highest quality in the brand’s voice, several rules have been established and are to be strictly adhered to.

Full Logo: Used by Default

Basic Logo: Used for Small Scale

While the full logo is used by default for both corporate and community branding, the basic logo is utilized in instances where the subtext of the logo may not be legible. This is usually in cases where the logo is given a very small scale, and/or treated in certain techniques such as embroidery or engraving.

Don’t apply to complex backgrounds

Don’t apply effects or outline

Favicon

Don’t warp or stretch

Don’t apply with opaque container

Square and Round Containers

In some cases, the ReNew logo may be placed alongside other logos of different preparations and may need to conform to a square or circular shape. For this, a circle or square container may be used with appropriate internal padding to accommodate. This can be done in any of the branded ReNew treatments, but can also revert to black and white if needed.

The padding around the logo ensures ample space for the logo to stand alone, delivering the message of the brand as intended. The appropriate padding for the logo is at least half the brandmark’s height all the way around.

Don’t crowd or overlap

Don’t change the color

Don’t change scale of elements

Don’t change the typography

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OFFICIAL BRAND STANDARDS GUIDE

COLOR

PRIMARY

PANTONE 7690 C CMYK 88-47-15-1

RGB 0-118-168 HEX 0076A8

TIDE

Solid containers in Tide are acceptable in every instance of the ReNew brand materials; it is by far the most dominant container treatment aside from solid White, which is most often used alongside heavy body copy. Should a piece already have a good representation of Tide containers, solid Midnight backgrounds may take place, especially when attention is needed to a specific item. Depth and heft of a Midnight container may be softened by choosing a color along a blend scale of Tide and Midnight, a practice often used. True uses of Midnight or otherwise, the darker blue tones are usually applied with a direct juxtaposition of Tide.

PANTONE 295 C RGB 0-40-85

HEX 002855 CMYK 100-88-37-35

MIDNIGHT

PANTONE 716 C RGB 234-118-0

HEX EA7600 CMYK 5-65-100-0

FRUIT

PANTONE 156 C RGB 239-190-125

HEX EFBE7D CMYK 5-27-58-0

SAND

SECONDARY

PANTONE COOL GRAY 1 C RGB 217-217-214

HEX D9D9D6 CMYK 14-10-13-0

STONE

For callouts and smaller elements requiring viewer attention, Fruit and Sand are blended and applied. Since there are cases where the hierarchical scale requires more than one highlight step, there are two variations of the blends. The first is a blended fill with Fruit on the bottom and Sand on top, with a heavier lean from Fruit, and always has White text. This is the default callout treatment – if only one callout treatment is being use, this is the one. The second is a solid white element with a blended, orange-toned stripe underlining it. The stripe pushes from Sand on the left to Fruit on the right. This always comes with Fruit text. The treatment is meant to provide a stark contrast in photo-heavy, very colorful designs. It helps a small element call some attention.

Colors

The ReNew colors were chosen to reflect the values that the brand division stands for. Blue tones provide a feeling of trust and professionalism while the complimentary orange tones provide a sense of brightness and a welcoming touch. Adding in neutral tones like Sand and Stone ground the palette, providing a designer with a full set of tools to create pieces that evoke the approachable and friendly feeling ReNew communities provide.

TIDE

MIDNIGHT

FRUIT

SAND

Blends

100

Grayscale

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OFFICIAL BRAND STANDARDS GUIDE

TYPOGRAPHY

Avenir Next Avenir Next Avenir Next

Dellam Quisgrap Magnima con Pacus

Utopia Std Utopia Std Utopia Std

Header

Subhead

Pudanias quidios dellam quisgrap moditam inis eiuntoo optaecae nonsewro dolorem fuga bea nese conseribuses.

Body

Fine Print

*Ntiumquas volupti istiusam, nulparum.

Avenir Next is a clean and contemporary typeface known for its robust structure and crisp legibility. Combined with the more traditional letterforms in Utopia Std, the result is a commanding yet approachable look that gives the brand a professionally commercial voice.

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Tagline

000 Main Street, 00, City, ST 00000 • 000-000-0000 CommunityWebsite.com

Footer

FOR PRINT

Header. Avenir Next Demi in Tide. 23 pt, 25.5 pt leading. Subhead. Avenir Next Demi in Tide. 18 pt with 20.5 pt leading. Body. Utopia Std Regular in Black. 10.5 pt with 13 pt leading. Fine Print. Utopia Std Caption Italic in Black. 8 pt with 10.5 pt leading. Tagline. Avenir Next Demi in Tide. 15.5 pt with 18 pt leading. Footer. Avenir Next Regular in Black 40%. 8 pt with 10.5 pt leading.*

Dellam Quisgrap Magnima con Pacus

Header

Subhead

FOR DIGITAL

Pudanias quidios dellam quisgrap moditam inis eiunto optaecae nonsewro dolorem fuga bea nese conseribuses.

Body

Header. Avenir Next Demi in Tide. 34.5 pt, 38.25 pt leading. Subhead. Avenir Next Demi in Tide. 27 pt with 30.75 pt leading. Body. Utopia Std Regular in Black. 15.75 pt with 19.5 pt leading. Fine Print. Utopia Std Caption Italic in Black. 12 pt with 15.75 pt leading. Tagline. Avenir Next Demi in Tide. 23.25 pt with 27 pt leading. Footer. Avenir Next Regular in Black 40%. 12 pt with 15.75 pt leading.*

*Ntiumquas volupti istiusam, nulparum.

Fine Print

Discover a Community Redefined ®

Tagline

000 Main Street, 00, City, ST 00000 • 000-000-0000 CommunityWebsite.com

Footer

*If the second line of the footer is emphasized, it is treated in Avenir Next Bold in Fruit.

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OFFICIAL BRAND STANDARDS GUIDE

PHOTOGRAPHY

TONE

The overall tone of the ReNew photo should be vibrant and fun, with an atmosphere that says home. Choose images that convey our commitment to community improvement. Focus on the values that matter most to residents, reflecting ReNew’s comfortable living experience.

LIGHTING

It is best to look for photos that are bright and clear, with a “no frills” approach to the lighting. This gives the professional approach ability that the ReNew brand is known for.

DIVERSITY

Focus photo selections on the representation of multiple groups including race, culture, and orientation. ReNew is an inclusive brand to its core, so it is important that this is shown throughout the photography selection.

DIVERSITY

For composition and color, the photo should be balanced based on the subject matter of the marketing piece or campaign. The best photo demonstrates natural movement and oftentimes feature neutral colors or are keyed into the ReNew brand colors. Though any color is permitted in a photo, it is best to use design discretion and ensure the colors in the photo do not clash with the brand colors.

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OFFICIAL BRAND STANDARDS GUIDE

SOCIAL MEDIA ACKNOWLEDGMENT

CONSTRUCTION

Since social media is a vital part of connecting to an audience, ReNew’s social media presence is acknowledged across all platforms. The understanding that each social media brand has its own brand standards has led to a thoughtful, intentional treatment which respects the brands being represented.

100%

15%

10% Icon Sizing Guide

MEASUREMENTS

Icon Padding

Social media icons are treated all the same, starting out with a circular container. The icon should be visually centered inside a circle, with the outer edge of the icon placed in between the outer 70% and 80% of the container.

100

SIZING

CONSTRUCTION & COLOR

Grayscale

The social media icons are always treated in white or grayscale, with the icon centered. The icon by default is cut out, leaving an impression in the circle itself. If the cut out sacrifices the legibility of the icon in a design, it is acceptable to fill the icon with either white or a color corresponding to the background the icon sits upon.

SPACING

PADDING

SIZING

Min Diameter 20 px Digital 0.25" Print

In print, the standard size for icons is 0.25 inch in diameter, but can scale up to 0.75 inches if needed. For mobile and web media, the icons should be at a minimum of 20 pixels in diameter, but can scale up to 45 pixels. For large format pieces, the social media icons adopt appropriate sizing based on layout and scale of other elements on the piece. This applies whether the piece is print or digital.

100% 20%

000 Main Street, 00, City, ST 00000 • 000-000-0000 CommunityWebsite.com Discover a Community Redefined ®

SPACING & PADDING

The spacing between each of the icons should be a 25% measurement of the diameter of an individual icon. This applies to both vertical and horizontal lockups. Once the icons are properly spaced, the group is padded at least 50% of an icon’s diameter all the way around.

Max Diameter 45 px Digital 0.75" Print

Social Media Icon Lockup (Footer)

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OFFICIAL BRAND STANDARDS GUIDE

COVER DISPLAYS & HEADER PLATES

LOCKUP CONSTRUCTION

Paying attention to lockup construction of the cover display or header plate is important to retain structure behind the design elements. The measurements set forth are default but may be altered at the designer’s discretion if they interfere with live area or other file build parameters. Initially, the lockup is comprised of the logo, tagline, and web address, all centered and middled onto a canvas. The logo is used as an initial measuring keystone to determine the size of the elements in relation to the canvas. If the canvas is of a landscape orientation, its width will be 250% of the logo’s width. If the canvas is of a portrait orientation, its height will be 300% of the logo’s width. From the initial lockup, these measurements in relation to the canvas can be adjusted by eye if the canvas is either excessively landscape or portrait.

Discover a Community Redefined ® [CommunityWebsite].com

250W

100W

Discover a Community Redefined ® [CommunityWebsite].com

All of the informational elements are centered. The tagline sits underneath the logo and has a point size that measures 25% of the logo’s height. The spacing between logo and tagline is 50% of the logo’s height. The web address sits underneath the tagline and has a point size that measures 13% of the logo’s height. The spacing between tagline and web address is 15% of the logo’s height.

Cover displays and header plates refer to a treatment of branded design elements constructed to note the brand's primary information on certain materials including the top portion of certain print items, at the beginning and end of branded videos, and as the cover page of presentational materials. This helps to regulate the important brand information in hierarchy across ReNew's presence to users. These are primarily set up in three treatments: color elements on white, white on color background, and white on photo background with Layered Overlay.

Centered

100H

50H

25H 13H

15H

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OFFICIAL BRAND STANDARDS GUIDE

BRANDED COLLATERAL CASE STUDY: RENEW MIDLAND

Direct Mailer

Midland Apartments Rates Starting in the $600s

Square Brochure

Geofencing Ad

Half-Page Brochure

Floorplan Sheet

Instagram

Email Blast

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OFFICIAL BRAND STANDARDS GUIDE

BRANDED COLLATERAL CASE STUDY: RENEW MIDLAND

PROMOTIONAL ITEMS

ReNew Midland 516 N Loop 250 W Midland, TX 79703 Call 432-242-4798 ReNewMidland.com

Business Card

Keena Layes (she/her) Leasing Agent Call 432-242-4798 • Text 432-348-9105 KLayes@trinity-pm.com

Coffee Mug

Canvas Tote

Drawstring Bag

Discover a Community Redefined® 516 N Loop 250 W, Midland, TX 79703 ReNewMidland.com • @ReNewWestTexas

GM Card & Envelope

ReNew Midland 516 N Loop 250 W Midland, TX 79703 Call 432-242-4798 ReNewMidland.com

Comfort Tees

Baseball Cap

Discover a Community Redefined ®

ReNew Midland 516 N Loop 250 W Midland, TX 79703 Call 432-242-4798 ReNewMidland.com

Hooded Sweatshirt

Throw Pillow

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Letterhead Card & Envelope

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OFFICIAL BRAND STANDARDS GUIDE

Vendor

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Notes

Vendor

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Vendor

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RENEW APARTMENT COMMUNITIES

OFFICIAL BRAND STANDARDS GUIDE

Discover a Community Redefined ®

2082 Michelson Drive, 4th Floor, Irvine, CA 92612 • 949-399-2500 ReNewApartmentCommunities.com

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