PHOTOGRAPHY
PHOTOGRAPHY
TONE
The overall tone of the ReNew photo should be vibrant and fun, with an atmosphere that says home. Choose images that convey our commitment to community improvement. Focus on the values that matter most to residents, reflecting ReNew’s comfortable living experience.
LIGHTING
It is best to look for photos that are bright and clear, with a “no frills” approach to the lighting. This gives the professional approach ability that the ReNew brand is known for.
DIVERSITY
Focus photo selections on the representation of multiple groups including race, culture, and orientation. ReNew is an inclusive brand to its core, so it is important that this is shown throughout the photography selection.
DIVERSITY
For composition and color, the photo should be balanced based on the subject matter of the marketing piece or campaign. The best photo demonstrates natural movement and oftentimes feature neutral colors or are keyed into the ReNew brand colors. Though any color is permitted in a photo, it is best to use design discretion and ensure the colors in the photo do not clash with the brand colors.
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RENEW APARTMENT COMMUNITIES
OFFICIAL BRAND STANDARDS GUIDE
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