Brand Standards Guide, ReNew Apartment Communities

COVER DISPLAYS & HEADER PLATES

LOCKUP CONSTRUCTION

Paying attention to lockup construction of the cover display or header plate is important to retain structure behind the design elements. The measurements set forth are default but may be altered at the designer’s discretion if they interfere with live area or other file build parameters. Initially, the lockup is comprised of the logo, tagline, and web address, all centered and middled onto a canvas. The logo is used as an initial measuring keystone to determine the size of the elements in relation to the canvas. If the canvas is of a landscape orientation, its width will be 250% of the logo’s width. If the canvas is of a portrait orientation, its height will be 300% of the logo’s width. From the initial lockup, these measurements in relation to the canvas can be adjusted by eye if the canvas is either excessively landscape or portrait.

Discover a Community Redefined ® [CommunityWebsite].com

250W

100W

Discover a Community Redefined ® [CommunityWebsite].com

All of the informational elements are centered. The tagline sits underneath the logo and has a point size that measures 25% of the logo’s height. The spacing between logo and tagline is 50% of the logo’s height. The web address sits underneath the tagline and has a point size that measures 13% of the logo’s height. The spacing between tagline and web address is 15% of the logo’s height.

Cover displays and header plates refer to a treatment of branded design elements constructed to note the brand's primary information on certain materials including the top portion of certain print items, at the beginning and end of branded videos, and as the cover page of presentational materials. This helps to regulate the important brand information in hierarchy across ReNew's presence to users. These are primarily set up in three treatments: color elements on white, white on color background, and white on photo background with Layered Overlay.

Centered

100H

50H

25H 13H

15H

RENEW APARTMENT COMMUNITIES

OFFICIAL BRAND STANDARDS GUIDE

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