LOGO
LOGO
Avenir Next LT Pro in Demi, All Caps
Logotype
Avenir Next LT Pro in Demi, Lower Case
Solid White Background, Logo in Tide
Solid White Background, Logo in Midnight
Vertical Dividing Line
Subtext
Avenir Next LT Pro in Bold, All Caps
Solid Color Background (Value >25%), Logo in White
The ReNew Apartment Communities logo combines lowercase and all caps treatments of Avenir Next separated by a Vertical Dividing Line. The Logotype, “ReNew”, is weighted in Demi, while the subtext, “Apartment Communities”, is weighted in Bold.
Solid Color Background (Value <25%), Logo in Midnight or Black
The logo is always in a solid, one-color treatment and can appear so using either Tide, Midnight, White, and in rare cases, Black. • White backgrounds permit the use of the logo in Tide or Midnight. • Color backgrounds at a value of 26% or darker use the White logo. • If a background is at a value of 25% or lighter, the logo would be in Midnight or Black. Black is always the second choice as the Midnight logo is much more aligned with the ideal brand look. The presence of the logo is accompanied by either a solid background or a photo with a layered overlay.
80% 100%
Middled Between "New" Baseline and the Bottom of the Vertical Line
Subtext Aligns to the Bottom Left and Right of "N" and "W"
In the logotype, the gap to the left of the dividing line is an 80% width of the gap on the right side. The subtext of the ReNew logo aligns to the bottom left and right of the “N” and “W” of the logotype. It is also middled between the baseline of the logotype and the bottom of the vertical dividing line.
Background can be Solid or Photo with Layered Overlay (when necessary)
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RENEW APARTMENT COMMUNITIES
OFFICIAL BRAND STANDARDS GUIDE
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