LOGO
LOGO
When working with the logo, it is important to uphold the integrity of the brand. To achieve the highest quality in the brand’s voice, several rules have been established and are to be strictly adhered to.
Full Logo: Used by Default
Basic Logo: Used for Small Scale
While the full logo is used by default for both corporate and community branding, the basic logo is utilized in instances where the subtext of the logo may not be legible. This is usually in cases where the logo is given a very small scale, and/or treated in certain techniques such as embroidery or engraving.
Don’t apply to complex backgrounds
Don’t apply effects or outline
Favicon
Don’t warp or stretch
Don’t apply with opaque container
Square and Round Containers
In some cases, the ReNew logo may be placed alongside other logos of different preparations and may need to conform to a square or circular shape. For this, a circle or square container may be used with appropriate internal padding to accommodate. This can be done in any of the branded ReNew treatments, but can also revert to black and white if needed.
The padding around the logo ensures ample space for the logo to stand alone, delivering the message of the brand as intended. The appropriate padding for the logo is at least half the brandmark’s height all the way around.
Don’t crowd or overlap
Don’t change the color
Don’t change scale of elements
Don’t change the typography
6
RENEW APARTMENT COMMUNITIES
OFFICIAL BRAND STANDARDS GUIDE
7
Made with FlippingBook - Online magazine maker