marketing vehicles a chance to work for you. A person may not call after seeing your ad once in the Valpak mailer, but two months later, when she’s too busy to clean the house herself and is looking for help, she’ll remember she saw your message and coupon offer in Valpak and look for you there. If you are not there, she will call someone else. It can take anywhere from 3-6 months for you to generate a strong response from your ad, so remember to give the vehicle at least that much time when first trying it out. Add coverage to Sweet Spots As your business grows and it becomes easier to identify the areas where potential customers are concentrated, more targeted advertising should be done. Doorhangers and solo direct mail are two reach and frequency vehicles that can be used to accomplish this. Another option is postcards through Every Door Direct or Quantum.
MOLLY MAID Marketing Manual Copyright 2015, Molly Maid, Inc.
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