Social Media: You can get your business on the social side by utilizing Facebook. You can sign up through Process Peak.
4.4 Other Advertising Vehicles Radio and Television: Broadcast media is very expensive if you run it over a long period of time, which is usually necessary for maximum impact. Only large, established businesses, or areas that have multiple franchise owners covering the broadcast area who can share the expense should consider broadcast advertising in their marketing plan. Generally, broadcast media should be viewed as methods of raising name recognition, not methods for getting new customers. To penetrate a market requires message repetition. Think about the number of times Coke or Budweiser advertise just to maintain market share. To get that type of repetition requires repeated advertising and a great deal of money. In the event that radio and/or television advertising is a viable addition to your established marketing mix, either when you are able to share costs with neighboring owners, or you have an established and very effective print campaign with excess funds to use, the Home Office has developed a number of broadcast media spots. As your business grows, contact your RSM about the ads. Billboards : Like radio and television, billboard advertising is not considered a direct response marketing method. Billboards can be used to raise general brand awareness for mature businesses, but will typically not directly correlate to sales inquiries. Because of this and the high cost to obtain space on a billboard, this type of advertising is not recommended. Tradeshows/Expos: While Tradeshows and EXPOs have proven not to be a strong marketing method for MOLLY MAID owners over the years, if executed properly, they have the potential to provide direct exposure to a large number of prospects. Many tradeshows attract businesses rather than consumers, so it is most important to qualify the event and determine exactly what type of person or business will be attending and presenting. If, in addition to an effective print campaign, you have the desire to present at a tradeshow or EXPO, please refer to the Tradeshow Marketing Manual, located in the Marketing Documents section of the MOLLY MAID Team Website, to help you prepare and execute the event properly.
MOLLY MAID Marketing Manual Copyright 2015, Molly Maid, Inc.
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