Table of Contents
Page
1. Standards
1.1 Specs
3 3 3
1.2 Uniforms
1.3 Vehicle Decals
2. Research
2.1 Who are my customers? 2.2 Where are my customers?
5 5 6 6
2.3 Competition 2.4 Couponing
3. Strategy
3.1 What are you trying to accomplish
6 7 8
3.2 The Marketing Pyramid
3.3 Rules of the Road for Effectiveness
4. Advertising Vehicles
4.1 Bottom Level of the Pyramid 4.2 Middle Level of the Pyramid 4.3 Top Level of the Pyramid 4.4 Other Advertising Vehicles
9
10 12 13
5. Vendors
5.1 Working with Vendors 5.2 Preferred Vendor List
13 14 14
5.3 Preferred Marriage Mail Vendor Descriptions
6. Building Your Marketing Plan 6.1 Why Create a Plan
16 16 17 18
6.2 Designing Your Plan 6.3 Marketing Plan Sample 6.4 Follow Through and Adjust
7. Tracking and Analyzing 7.1 Everyday Tracking
18 18 19
7.2 Marketing Analysis 7.3 Customer Care Reports
MOLLY MAID Marketing Manual Copyright 2015, Molly Maid, Inc.
Page 1
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