1.1 Specs It is very important that the MOLLY MAID name and image be used consistently throughout the country. These guidelines should be followed: 1) The MOLLY MAID logo must remain intact at all times. Never separate the picture of the maid’s bonnet from the words or alter the size of the bonnet; it must remain proportionate to the rest of the logo. Refer to the Marketing Materials section of the MOLLY MAID Team Website for logo files. The printer should be able to adjust the size to fit the piece it is being used on. 2) The official MOLLY MAID colors are pink (PMS 230) and blue (PMS 294). The font is Goudy Bold Old Style. 3) All locally designed materials that use the MOLLY MAID name or logo must be approved in writing by the home office before being used. 1.2 Uniforms All aspects of the MOLLY MAID image work together to communicate that our company is different than other services. The approved uniform shows both prospective employees and customers the professional and organized nature of MOLLY MAID. The MOLLY MAID home service professional uniform is both operationally functional and a good marketing tool. Customers will also feel safe and secure in being able to instantly recognize MOLLY MAID employees in their neighborhoods. It is as vital for you and your office staff to wear your approved MOLLY MAID business attire as it is for your home service professionals to wear their approved uniforms. Our dress is just one more element that raises MOLLY MAID above the level of its competitors. Simply put, we dress differently because we think differently, and we want our image to portray our professionalism at a glance. 1.3 Vehicle Decals Your decaled MOLLY MAID vehicle is a rolling billboard and advertises MOLLY MAID to thousands of people every day. It is important to keep all MOLLY MAID cars clean and in good working order at all times. A dirty car or noisy muffler will reflect poorly on your business. Vehicles should be painted in an approved dark blue color. Approved decals can be purchased from our MOLLY MAID approved supplier Sprout Loud. Please visit the MOLLY MAID Approved Vendor List for contact information. NOTE: Failure to follow these guidelines could have a serious impact on the entire MOLLY MAID system, and on our ability to use and defend the trademark that is a symbol of superior residential service.
MOLLY MAID Marketing Manual Copyright 2015, Molly Maid, Inc.
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